Smile and the World Smiles Back at You Essay Example | Topics and Well Written Essays - 1500 words

Smile and the World Smiles Back at You - Essay utilizationAccording to Grandey, Fisk, Matilla, Jansen, and Sideman (2005a), it is particularly important to appear both competent and likeable in making a good impression.Any part of the body can be used in nonverbal communication. However, unrivaled part, the face, is the most expressive. Various parts of the face and how they are used are strong ways of communication eye contact, frowning, dropping ones jaw, pouting, crying, smiling, and more. Though each of these topics can be a paper in and of themselves, it is the net - smiling - that volition be the focus of this paper, specifically its role in retail sales. The paper will look at two factors 1) Whether the salesperson smilingd at a new customer as a function of whether the salespersons previous customer interaction resulted in a sale or not and, 2) Whether the diametrical conditions (smile/no-smile) led to a visibly different response (positive/engaged or negative/distance d) from the new customer. hike detail on the query hypotheses will be presented at the end of this section.There is a stagger of literature on nonverbal communication and smiling. ... Duchenne smiles use specific muscles around the cheeks and the eyes, and raise the cheeks. Some authors come to to these as a felt or authentic smiles, and they are consistently preferred by observers to the non-Duchenne smile as reported by Ekman, 1992 Ekman & Friesen, 1982 and Frank, Ekman, & Friesen, 1993 (as cited in Grandey et al. 2005a). This division, while valuable for some research, also makes comparing research studies difficult as not all studies detail the type of smile of the person being observed. In addition, not all researchers are knowledgeable in the differences between the two types and how to assess if a overcome (i.e. observed salesperson during field study) exhibited one or the other. However, given the many references to the two types of smiles, it is important to dispute th e two types here.Swinyard (2003) completed a complex, multi-hypotheses study on the effect of salesperson mood, shopper behavior, and customer service aspect at two store types (department store, discount store). He did not, however, articulate how mood was shown in the study, thus introducing complications, such(prenominal) as whether a smile (seemingly evidence of a good mood) was Duchenne or non-Duchenne, and the possible impact that efficacy have had. Expectedly, he found that store salespeople in a good mood will house better customer service than those in a bad mood. This may seem to be a statement of the obvious, but better customer service is a hallmark of successful companies, particularly as he cited, Nordstrom. Better customer service does not always have to be complicated, it can be a genuine smile and a warm greeting. Hall and Horgan (2003) substantiate the