Overcoming the Giant :: Art Arts Films Film Movies Essays

Overcoming the Giant And he slung it and struck the Philistine in his forehead . . . and he fell on his face to the earth (1 Samuel 1749b). The Biblical mark of David and Goliath is the most famous incident of the underdog defeating the giant. Since this event, history has seen giant aft(prenominal) giant get the best by a seemingly insignificant underdog. b omit lovage the Great, in the lead he was given his title, defeated a supposedly unconquerable Persian army, led by King Xerxes. In the 1960s, Joe Namath, quarterback of the in the raw York Jets, predicted and delivered a shocking victory over the heavily favored Baltimore Colts. notwithstanding in fairy tales, the theme lives on in Jack and the Beanstalk. And, today, in the heart of San Jose, another David-and-Goliath scenario has arisen between the television camera Theaters and the mainstream Cinemas. But this time, the hurdle is daunting. end the Camera Theaters overcome this giant, or be the repugns alike nume rous and too great?There is, of course, one main obstacle for the Camera Theaters to overcome if they are to survive they must draw more teens. Why are teenagers so important to the movie industry? When it comes to making money in the movie industry, it is statistically proven that the largest profit contributors are 16-20 year emeritus males. While the art films in downtown San Jose draw educated, sophisticated 35 year-old audiences, they have not drawn the young moviegoers. This, in a nutshell, is the challenge the Camera Theaters must break in order to survive the modify grip of the merciless cinemas. However, we must recognize the multiple pieces that makeup the nutshell before we can crack it.To determine what the Camera Theaters need to do in order to overcome the lack of teenagers it draws, the writer took an unofficial poll parrot that has set out the biggest reasons for the lack of interest among teenagers. The poll taken showed that 60% of chance High School students have never been to either of the Camera Theaters, indeed confirming the hypothesis that the menages need to draw teens through their doors. But the poll went further it also showed that 40% of students had never even heard of the Camera Theaters. Therein lies problem number one in drawing teens lack of publicity. For the Camera Theaters to survive they must find a way to growth publicity. In 1993, when it seemed like the Cameras were going to close, twelve art film theater owners wrote letters of support and thirteen newspaper editorials were written on the situation.