Customer LIfestyle and Behaviour

According to DC, it is key for local companies in Malaysia to accommodate a good understanding of the marketplace for their products and their tar put up customers out front engaging themselves in online retailing to ensure that they be able to induce more effective ND meet the requirements and expectations of their online stock customers (Deadline Chug AFAIK Hard, All. Kuwaiti, and Husbanding hive away Small, 2006) Demographic influences online consumer demeanour Demographic based on variables like years, gender, income and craft which tail influence consumer behavior dramatically. period Graph 1 Statistic for Malaysian Online obtain- mount up Sources http//humanities. Com. My/blob/online- obtain-statistics-in- Malaysia. HTML Graph 1 to a higher place shows the Malaysian online obtain which furbish uped by age. Statistic shows the highest rank is 26 socio- economical classs old to 30 years old because around of hem ar single and non-married nations and they l eave the ability to secure in online shop. However, the lowest rank of the age is 21 years old and downstairs because majorities ar students and they do non have financial to buy products and services instead of their financial is control by their p arnts. sexual practice human body 1 Percentages of gender in online obtain Sources http//UCLA. Com/business-hemline-shop-scenes tm_source=afterburner=feed= open+Kclau+ In perception of genders, statistic shows that males (56%) ar more active on online buy while the effeminates (44%) are catching up. This is because most of males are sensitive in technology gad rifles and they are better in purchasing convenience all-important(a) products. Whereas, females bribe products emotionally and individually, which means most of the time they procure clothes, shoes, bags, cosmetics etc. particularly females who are below 21 years old always obtain K-pop stuffs via online shop. Income mesa 1 Income in Malaysia Sources http//www. ac AcademiaedDueownload physical body in a higher place shows the average of MaMalaysianannual income. Nations who dupeed little than RMARMY000 pass on always bask online shopping because they lot look for cheaper products. However, the frequence of online shopping will decrease if the income increasing because they have ability to secure expensive and quality products employment Chart 1 Statistic for Malaysian Online Shopping maMalaysiahtHTMLigure above shows the statistic of online shopping.The statistic shows that top management executive always used to online shopping as they need to up-to-date for the new products, technologies and systems so that they basin earn the profit and reduce the cost. However, most of the retired and unemployed nations are laggards and they are non familiar to online shopping. Online buying behavior There are Top 6 Online shopping sites in Malaysia. However, each online shopping site has their own characteristics and specialty. LeLongmyMynd e Bay Malaysia are the most popular local auction in Malaysia that you stern hunt club for the cheapest price of gad flummoxs, DSDSSSLameras, computers and fashions.Customers also can look for discount and great straits in this website. ZaAzaleamyMynd LuLovelaceashion are the most well-known boutique websites that all(prenominal) customer loves to browse especially females because they can buy a lot of clothes, bags and shoes without shipping cost and either buyd items will send to house. SuSuperblyalaysia is backed by MaMaybugor shop luxury and quality products online at affordable cost. Whereas BeBustyorld is the online shop for cosmetics, fragrances, unclothe care, sop up up and health care.Table 2 Summary of Top 6 online websites (self-made) absolute frequency of Shopping Online Table 3 Frequency of Shopping Online Sources http//ssSSLaiApplobal. coComN/asAsiaxpress/ biography/1090 Chart 2 Frequency of Shopping Online Sources Self-made According to card 3 and chart 2, the highest percentage of frequency of shopping online is slightly at formerly a month (24%) and the lowest percentage of frequency of hopping online is more or less both day (1 This is because MaMalaysianre busy in their work and family and at that place are many raft who are still believe that the security still dangerous.Respondents barter for online Table 4. What respondents grease unrivaleds palms online http//ssSSLaiApplobal. coComN/asAsiaxpress/ chronicle/1090 Sources. Chart 3. Based on the tabularise 4 and chart 3, clothes and fashion accessories are the highest percentage which MaMalaysianill purchase online because there are many types of cheap clothes and they can shop around before purchase. ZaAzaleamyMys the example f clothes and fashion accessories website. realise 2 ZaAzaleamyMyources http//www. zaAzaleacoComy/YHowever, the lowest percentage of purchase online is white (major) appliances such as refrigerator because consumers pick out to see the quality of the appliances more than the price. If the quality of appliances is higher(prenominal) and the usage is long, consumers will afford to purchase if the price is not so expensive. Reasons of purchasing online Based on the pilot test, 73% of MaMalaysianre prefer to purchase clothes and fashion accessories because it is demoraliseing to find suitable clothes in a day and it is wasting of immimef they purchase via offline shopping.They can do near research like price, shipping cost, services and varieties of products from different website. Besides, 40% of MaMalaysianoves to purchase books from online because there are few books are not selling in Malaysia such as DuDeducefrom China. These books are recommended by every Chinese teacher but due to the low demand, these are not supply in Malaysia. So, MaMalaysianho are interested in these books only can purchase via online. Moreover, they will save their money as they will only direct and centralize on what they should purchase.Un like offline shopping, MaMalaysianill buy additional items instead of purchase their needs and wants such as physical stores that use the product placement and cut-rate sales to imbibe them to purchase items. In addition, there are 25% of the nations will purchase toys from online like minions, piupchucknd etc. Furthermore, 24% of MaMalaysianrefer to purchase medical supplies and cosmetics through online because some of the medical supplies and cosmetics difficult to purchase in Malaysia as they have not be approved by Malaysias government. environmental factor drives/discourages of online shoppingEnvironmental factor allow political (also includes legal) and social which will influence the online shopping. In Malaysia, there are some cyber laws to protect nations for example Digital Signature exemplify 1997, reckoner Crime Act 1997, The Copyright Act 1997, The Communication and Multimedia Act 1998 and The Electronic Government Activities Act 2007 (NiKnitmoMostgoGobmyMy2010). Th ose are positive influence to nations who are decided to have online purchasing. However, social cases have affected consumer bebehaviorhat there are negative incidents were happened for online purchasing.For example, nations fear of online purchasing because it is not security via online transaction, which means there will be spsparen your computer like personal data and placard number will be detected and stolen. Negative impact from the environmental factor will be hard to boost up Malaysias economic. Moreover, It is hard to identify the quality of the product like most of teenagers nowadays prefer to buy K-Pops albums, posters and so on through online and they feel angry and thwarted that the products that they purchased are not in good quality.Psychological factor drives/discourages of online shopping MaMoscowierarchy can be used to represent the psychological factors which developed by Abraham MaMoscown year 1943. MaMoscowierarchy shows the drives and discourages of online sh opping. form 3 MaMoscowierarchy Sources http//www. psPsychologicallycoComlblobide-and-seek/201205/our-hierarchy- needs MaMascotsierarchy is used because MaMalaysianeed to have a cheery and easy lifestyle. afterwards they know the needs and wants via online purchasing, they will ask for guard which is security in morality, family, health and resources.However, if they got the negative feedback from friends and family, they will not onuntiedo purchase products and services via online. Meaning, nations must go through first step which is physiological before they enter to other layers. China Demographic Age Figure 1 percentage of age purchase online Source http//www. fzFizzlingcoComnfo/view/2011 _6/1 51020438. htHTMLrom the graph we can see that 18-30 years old batch is the most percentage to choose online shopping, the age below 18 percentage is almost similar with age between 31 and 35. Ages at 36 above are less to choose online shopping.We also can see that age between 18 and 24 the percentage growth very fast. canonical this, we can now that in China, young people are more prefer online shopping than old people. Figure 2 percentage of income purchase online Source http//www. emNearsightedlycoComouurinalshtHTMLarArticled723343&sh0. FhFifthhe online purchase pigeonholing in China is more in low-income family. It is get 62. 9%. (Lower than CNCCNY000 per month) the middle incomes get 35. 5%. (Higher than CNCCNY000 but lower than CNCCNY0000 per month) and the high income family percentage lust 1. 6%). sexual practice Figure 3 Gender percentage of China online purchase. Source http//www. liLionfishcoComcnCNNeb/oversea_show. asAspsArArticled34279 From this graph, we can see that online purchase in China, male is more than female. It is have different with our traditional concept. The male to female ratio was 5. 4 4. 6, slightly more male consumers. Occupation Figure 4 Occupation percentage of online shopping Source http//www. liLionfishcoComcnCNNeb/oversea_ show. asAspsArArticled34279 For barter, student this group is get percentage 20. 4%. Technical, player and basic social worker almost get 39. %. However, the high level managers Just get 2. 2%. From there we can see that the distribution of Job, age, income is the akin. Education Figure 5 Education of online shopping From this graph, we can see that the education has negative kinship with the percentage of online shopping. The more education level higher, they will lesser online shopping. Online buying behavior There are a lot of online shoppers in China. that mainly market is share by around 9 marque of online shopping company. The first place for China online market is TmTamaleIt can get around 50. 8% market shares.And the minute place is JiJinglingIt can get around 17. 1% market shares. The third place is TeTangentIt can get around 5. 6% market shares. The details are as below Figure 6 market shares of China online sales Source http//www. chCinematographiccoCom836/china-on line-shopping-market- snapshot-for-q2sq013/ Frequency of item purchase online Figure 6 Frequency of purchase online in China Source http//www. reArchdiocesancoComtHTMLeport/2010/5970. htHTMLn China, most people online shopping are about twice to four times per month. And only 3. 8% people no shopping online experience.As this research, we can find that online shopping is very general in China Attitude Nowadays, online shopping becomes more and more popular in China. In these 10 years, more Chinese choose purchase online. Especially the young genesis, they refer purchase online than shopping at store. During the survey, there are 47. 4% people prefer online shopping, 40% have no carriage and 12. 6% people dislike online shopping. (ReRestheHerscoCom2013) Some of people who have online shopping experience worried about the quality of the product and the post purchase service.During the survey, around 55% people worried about the quality, and 27. 1% people worried about the post purch ase service. (ReRestheHerscoCom2013) So the most online shopping peoples attitude is choosing the famous online shopping website and good evaluate shopping store. Reasons of qualification purchases Price Online product is always cheaper than the one in shopping mall. It is because online shopping can save the capital for rent store, transportation, and so on. And there is no agent to deduct a percentage from a sum of money. So the price is always cheap for customers.Compare For online shopping website, there are thousands of stores for the customer, and every store has different products for customer to choose. So the consumer can easily to correspond the same product from different brand or store. It is better for consumer to make evaluation. Time Online shopping can save time for the people who do not have enough time for hopping. Shopping online Just clicks the mouse, and accordingly you can purchase what you want. It is fast and easy for you. Environmental and psychological a ffect online shopping Environmental In China, the environmental contaminant is a largish problem.The automobile exhaust is the one reason leads that. So the companies support the website for people shopping online. It can decline the pollution and make a orthomolecular life style. For the customer, they also prefer online shopping. The environmental pollution is mischievous for the health. hatful inhale hazardous substance can lead many types of disease. The bad weather lsalsoan lead less shopping for sell in store. merely online shopping will not have this kind problem. Whatever raining, snowing, or clouding outside, it will no effect of online shopping. For the company, it will keep the sale stabilized.For the online shopper, they can purchase their favorites product any time. So the environment can affect online shopping. Psychological Online shopping no needing use the real money, they commonly use the credit card to pay. The customers do not have the behavior pay the re al money, it will lead they have less cognizant of money, thus no control for purchase. For the online shopping ommanyit is an advantage thing. But for customers, they accustomed regret after purchase. In another hand, online shopping have toughie to show the product to the consumers.The visual stimulation also is a flush that leads more purchase behavior. People believe that the same effect of product will come to their own. Actually, different people suit for different things. simulate has standard stature, and beautiful face. But not all the consumer has that. So we can see that the psychological also a point to affect online shopping. lacquer Demographic influences online consumer behavior of Nipponese in terms of age, ncincomegender and occupation (KoKettlend Keller, 2012). Age In terms of age, Japanese are mostly made up of generation of middle-age group of people.From the statistic shown below, Japan might not encounter the same issue of aging like Singapore as the num ber of young-born generation is increasing and there is a pro for Japan to accelerate their economic transformation. Figure Average age of Japanese Source Ministry of Internal personal business and Communication Gender in Japan Figure Average Gender in Japan From the graph above, it is vivid that the women dominated the Japan nation, and then followed by men. There is about 25. 5 million of married pair which forms their family. Only a small part of people are in widow state.Disposable Income Figure Disposable income of Japanese families It is analyzed that a family with a working head-of-household had a gross income of Yen 562,094. It is notable that the steep extend in disposable income in December. This is due to the year-end bonuses that Japanese workers received. Occupation and Lifestyle There are six type of popular occupation in Japan which is teacher, fisherman, models, physical therapist, engineer and chef. Japanese people enjoy a high standard f living, and nearly 90% of the population consider themselves part of the middle class.However, many studies on happiness and gladness with life tend to find that Japanese people average comparatively low levels of life satisfaction and happiness. Japan Consumer Online Shopping Behavior Figure 1. 0 Frequency of online shopping in Japan Source http//ssSSLaiApplobal. coComN/asAsiaxpress/archives/1090 From the summary of the chart above, it can be identified that the online shopping behavior of Japanese is very active. 36% of the respondents will shop online for almost every week. The highest number of Japanese, about 18% will shop online for about once every two weeks.In general, Japanese online shopping is categorized as purchased online regularly as more of the people will be online shopping inwardly a month. Figure 2. 0 Frequency of items purchased online in Japan From the above chart, it can be analyzed that most of the Japanese like to purchase the clothes and fashion accessories by online shopping . This is due to the modern thinking and Y-generation style. The second preferred items that Japanese purchase online are pabulum and drinks. This includes the fast food restaurants as the people owdoodadsre very busy of their hectic life and work. After that, it is followed by books category.This includes the magazines, newspapers, e-books and so on. This is quite common among Japanese because they like translation pretty much. Meanwhile, stationeries and major appliances shared the same dividend of 5% respectively. Toys score the to the lowest degree for 4% because the parents are more likely to bring their children to buy the toys in shopping complex rather than online shopping. Reasons for Japanese to make such Purchases Generally, Japanese perceive online shopping to be convenience (71 %) and easy 29%), with 62% of the respondents claiming that online shopping is easier than shopping via offline catalogue and telephone (Freeze, 2000).In the pilot test survey, a questionnaire is distributed and the respondents are allowed to make more than one reasons of purchasing online. For Japanese, according to website of online shopping behavior in Asia(2013), 78% of the respondents indicated that secure payment facility and convenient payment methods are the driving force. This is because they are confident towards the money channel between bank and mobile phone which needs deidentificationhen they purchase online.From the website of online shopping behavior in Asia(2013) too, 86% of the respondents viewed that price and value is the most important factors because many times for conventional shopping they tend to spend a lot more than the required expenses like eating out and trtravelingFrom the analysis too, it can be identified that Japanese are really not concerned about the reputation of the website and customer service of the website. For 82% of them provide opinions that low delivery charges will be their major concern since some of he websites provide fre e shipping of they purchase till original amount of money (Freeze, 2000).Furthermore, Japanese are quite neutral towards the brisk transaction of the website. Plus, 70% of them are more focus towards promotional offers because they can find great deals everywhere, that made up for shipping and handling fees (Freeze, 2000). Environmental Factors Drives/Discourage Online Shopping Japan has always been perceived as one of the worlds healthiest societies. Japanese consumers are increasingly conscious of their health. Despite the issue of pollution ndNDegree of polluted of environmental factor, Hawkins and MoMotherboards010) mentioned that Japanese more likely to purchase online.Besides that, they would not have the problem of finding a parking place. This means that environmental consciousness has been emerging and results in active online shopping in Japan. A survey conducted last year by the global advertising federal agency J. Walter Thompson found that 51 percent of Japanese cons umers are more center on the environment(ScCoffmannd KaSankt al, 2010). The survey found that the Japanese will buy environmental friendly products in the next five years extensively.