Aims And Objectives Essay

AimTo create a marketplaceing protrude to earn newfangled customers primarily scholars and change magnitude market share. Pamper Me has a bigger client base but is lacking student consumers. This selling plan will offer marketing objectives and strategies in order to increase this market share. Pamper Me is not situated on a regular head to university so innovative and strategic recommendations will be required for self-made delivery.ObjectivesResearch and analyse the current customer base to determine the student non-student ratioResearch will be carried out via interviews with current employees and questionnaires to capability customers Discover student salon-usage trends, with regards to amount of students as a helping of the whole, and their salon preferencesOnce the questionnaires have been completed the data will be collated and analysed. This acquired firsthand data will give us an brainstorm student trends and insight into the most effective marketing strategy Research/Discover from students, what their wants/ c all told for are from a salonPamper Me may not shortly be meeting the needs of the desired student consumers. Collated data from original and secondary investigate will advise us on how to increase the number of students using this salon Define main competitors to the business and make up out their market & physical positioningPrimary and utility(prenominal) research will be carried out in the area surround Pamper Me in order to locate the competition. The marketing plan may suggest to mirror competitor strategies if these seem to increasing the student percentage of consumers. Analyse current marketing strategies with a view to creating a new and improved strategyCurrent marketing strategies in place by Amara may not be sufficent or beneficial to Pamper Me. A new approach may be needed and it is vital that all employees understand the new strategies once they are in place. To create or identify a Unique Selling Point (USP) for the business establish on their expertise and specialtiesCurrently Pamper Mes USP is that it provides private and noninvasive treatment rooms for religious women. This isnt widely spang by the community so a recommendation must be suggesting in order to increase the awareness of this. Religious students may not know that there is a salon the adheres to their faithful rules. Implement a marketing strategy that can inform and attract students to the salonWe must research and analyses what inspires students to spend money on beauty treatments. As students dont have a high level of disposable income it is important to hold a marketing plan that is constructive and beneficial for students.