Research Proposal on Consumer Decision Analysis Essay

Primary research objective To determine the factors influencing the consumer decision while buying fruit drinks in the age group 17-30 in the city of Pune. Secondary research objective †¢ †¢ †¢ †¢ †¢ †¢ †¢ To determine the product attributes influencing purchase decision of fruit drink brands. To determine the reasons for consuming various fruit drink brands. To determine the most preferred SKU(quantity) in fruit drink category. To determine the most preferred channel in the fruit drink category. Data which research plans to generate Factors influencing the choice of fruit drinks over other beverages. Factors influencing choice of a particular fruit drink brand. Factors influencing the choice of a particular channel in fruit drink category. Value of Information to Management This report aims to generate information on various factors influencing consumer decision while purchasing a fruit drink. Companies can utilise this information for identifying the awareness levels of their respective brands in the fruit drink category. Also companies can evaluate their positioning and promotion strategies based on the factors influencing the choice of a particular fruit drink brand. Companies can also utilise the factors influencing the choice of SKU for managing their portfolio of different SKUs in the fruit drink category. The information on factors influencing the choice of a channel can be used to focus on the growing channels and also in managing existing channels. This report also contains broad based trends on consumer profile, awareness levels, usage patterns and fruit drink category as a whole which can be utilised to make inferences about the future. Research Approach Data collection methods. a) Secondary Research External secondary data has been generated to obtain volume of sales regarding beverage markets, fruit drinks, each of the brands and the positioning of each of the brands. b) Survey Research †¢ †¢ †¢ Data was collected from candidates using questionnaire. The questionnaire was distributed in colleges and people on the street. I distributed the questionnaires outside the shops to gather data from people who had come to visit there. I made an online questionnaire and circulated on the internet and gathered results from those. Measurement Instruments: †¢ The measurement instrument in the questionnaire was a five point Likert scale. †¢ †¢ †¢ Apart from details regarding their choice of drink for refreshment, their frequency of visits and the channels they choose, their spending patterns will also be mapped. The data was extracted and put in MS Excel. All the further analysis was then carried out using SPSS. The measurement was designed to get a fair idea about the various attributes and conducted factorial analysis of the important attributes. Samples The aim was to collect 100 samples for the analysis. The samples should be such that they are consumers of fruit drinks. I also tried to get an adequate ratio of men and women in the samples. The main demographics targeted were the younger age group as they are more health conscious and aware of such health drinks. Also I tried to focus more on the college going crowd and young professionals as they would be more interested in trying out new products and were more conscious. Buyers who have been consuming fruit drinks were better able to answer the questions regarding the influencing factors and the reasons for their consumption and purchase. The samples collected from internet have also been very valuable in the research. Analysis Techniques †¢ †¢ †¢ The analysis techniques used have been on SPSS and the tests were performed to ascertain the factors influencing the consumer decision while buying fruit drinks. Factor analysis was conducted to discern out of the 13 factors mainly which factors influence the buying habits of the consumers. Ultimately I identified 5 factors which mainly have an influence. I also conducted correlation tests to find out the various reasons for purchasing any particular brand of fruit drink. The main limitation is the sampling conducted. It was done in a random manner and no particular technique followed. In the first survey a greater number of college students have been surveyed. The data might not be representative of the entire population. Limitations: †¢ †¢ †¢ Various statistical techniques as learned have been implemented and conclusions as best possible have been drawn making few assumptions as and when required. Since no data was on interval or ratio scale it was not feasible to conduct Regression and ANOVA. Factor Analysis The Perceptual mapping for various factor recognized: Rotated Component Matrix(a) Component health and media convenience product features package design hygiene influence range_flavours 0. 112 -0. 069 0. 847 -0. 056 0. 033 availability 0. 011 0. 001 0. 82 0. 009 0. 042 brandambassador 0. 633 -0. 072 -0. 253 -0. 118 0. 3 visual_packg 0. 084 0. 072 0. 062 -0. 023 0. 872 price -0. 14 0. 003 0. 088 0. 691 0. 438 quantityavailable 0. 108 0. 643 0. 041 -0. 181 0. 06 promotionschemes -0. 08 0. 856 -0. 039 0. 172 -0. 032 packetcleanliness 0. 926 0. 004 0. 152 -0. 013 -0. 014 brandvalue -0. 116 0. 794 -0. 159 0. 125 -0. 028 nutritionvalue 0. 778 -0. 074 -0. 043 0. 067 -0. 088 flavour 0. 147 0. 118 -0. 113 0. 779 -0. 261 adfreq -0. 065 0. 8 0. 052 0. 046 0. 066 expirydate 0. 805 -0. 009 0. 244 0. 04 0. 043 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 6 iterations. The factors recognized after the factor analysis are as under: Factor 1: Health and Hygiene 1. Packet cleanliness 2. Nutrition Value 3. Expiry Date Factor 2: Media Influence 1. Promotion Schemes 2. Brand Value 3. AD Frequency Factor 3: Convenience 1. Range of flavors 2. Availability Factor 4: Product Features 1. Price 2. Flavor Factor 5: Package Design 1. Visual Packaging Attributes those were not important: 1. Brand Ambassador 2. Quantity Available †¢ The perceptual maps show the mapping of different factors in the minds of the customers and the association between them. The data was reduced from many attributes to 5 factors that have similar attributes. The various factors mapped according to the rotated results of factor analysis. The factors were given names based on the attributes in them. These factors were used to form the factor analysis where two factors were mapped on X and Y axis to know the relation between them. †¢ †¢ The factors help the company to know how the product is currently mapped in the customer’s mind. If a target consumer is focused upon then the factors can be changed and a different map can be formed. The attribute brand ambassador and package sizes available are not a major attribute in any of the factors. This justifies the fact that almost all the major fruit drinks are not endorsed by any of the big brand ambassador barring a few such as minute maid pulpy orange (Nikhil Chinappa ) . Also the variety of the package sizes available is not affecting the consumer decision while making a purchase for fruit drinks. †¢ CrossTabs 1. PURCHASE FREQUENCY VS SKU PREFERRED. Crosstab Count SKU 200 ml purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 25 15 7 11 58 300 ml 2 6 1 1 10 500 ml 5 6 4 5 20 1 litre 2 0 4 6 12 Total 34 27 16 23 100 Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases a. 19. 117a 20. 380 8. 109 100 df 9 9 1 sided) . 024 . 016 . 004 10 cells (62. 5%) have expected count less than 5. The minimum expected count is 1. 60. Since p value is less than alpha i. e. .05 (95% confidence level), therefore h0 is rejected. This shows that there is high association between purchase frequency and SKU or quantity packs. This is an indication of the fact that people preferring smaller SKUs usually purchase more as compared to others. Thus high association between purchase frequency and SKU (pack sizes ) is established . 2. PURCHASE FREQUENCY VS GENDER purchasefrequency * gender Crosstabulation Count gender male purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 19 18 12 17 66 female 15 9 4 6 34 Total 34 27 16 23 100 Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 2. 776a 2. 776 2. 387 100 df 3 3 1 sided) . 428 . 427 . 122 a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 5. 44. Since p value is greater than alpha i. e. o. 05 (95% confidence level), therefore there is no association between purchase frequency and gender. 3. CHOICE OF CHANNEL VS FACTORS AFFECTING CHOICE OF CHANNEL channel * reasonforchannel Crosstabulation Count reasonforchannel Pricing channel Retail store Supermarket Cineplex Restaurants Travel Pan shops Others Total 4 4 1 1 1 0 1 12 Ambience 8 6 0 3 2 2 0 21 Nearness 23 6 0 1 1 0 0 31 Service 0 0 0 1 0 0 0 1 Display 13 6 2 3 1 0 0 25 Reputation 0 1 2 0 0 0 0 3 Occasion 6 0 0 0 0 0 1 7 Total 54 23 5 9 5 2 2 100. Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 68. 211a 50. 165 1. 108 100 df 36 36 1 sided) . 001 . 059 . 293 a. 43 cells (87. 8%) have expected count less than 5. The minimum expected count is . 02. Here p value is less than alpha i. e. 0. 05 (95% confidence level) therefore Ho is rejected. This shows that there is high association between choice of channel and factors affecting the choice of channel. This gives an indication such that those people who consider availability and nearness as their factor affecting the choice of channel might prefer buying fruit drink from retail stores or grocery stores. Thus a high association is established. CROSSTABS OF PURCHASE FREQUENCY VS REASONS FOR HAVING FRUIT DRINKS I conducted crosstabs of purchase frequency with the scores /ranking given by various respondents to the various reasons for drinking fruit drinks such as socialisation, refreshment, enjoyment, mental lift, attitude, basic thirst, taste etc. out of all these crosstabs association was found between two cases. The two cases have been given below: 1. PURCHASE FREQUENCY VS REFRESHMENT purchasefrequency * refreshment Crosstabulation Count refreshment neither agree nor strongly disagree purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 20 18 9 8 55 disagree 7 6 7 12 32 disagree 5 0 0 2 7 agree 2 1 0 1 4 strongly agree 0 2 0 0 2 Total 34 27 16 23 100 Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 20. 628a 23. 332 . 108 100 df 12 12 1 sided) . 056 . 025 . 742 a. 12 cells (60. 0%) have expected count less than 5. The minimum expected count is . 32. Since p value is less than alpha (95% confidence level) thus there is high association between refreshment purpose and purchase frequency. This might be an indication of the fact that people drinking fruit drinks for refreshment purpose generally buy more as compared to others. PURCHASE FREQUENCY VS BASIC THIRST purchasefrequency * basicthirst Crosstabulation Count basicthirst neither agree nor strongly disagree purchasefrequency 1-3 times 4-6 times more than 6 times rarely Total 6 11 3 11 31 disagree 15 6 9 9 39 disagree 7 6 0 2 15 agree 5 4 4 0 13 strongly agree 1 0 0 1 2 Total 34 27 16 23 100. Chi-Square Tests Asymp. Sig. (2Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 20. 262a 26. 177 4. 223 100 df 12 12 1 sided) . 062 . 010 . 040 a. 12 cells (60. 0%) have expected count less than 5. The minimum expected count is . 32. Since p value is less than alpha (95%) therefore there is high association between purchase frequency and basic thirst /filling purpose. This might be an indication of the fact that people drinking fruit drinks for basic thirst / filling purpose generally buy more as compared to others. Correlation Correlation of the various brands (i. e. Appy, Real, Tropicana etc) was done with various reasons for drinking such as refreshment, enjoyment, vitality, mental lift etc. I tried to identify the various reasons that are correlated with various brands . This activity basically helped us in identifying the perception and connotations of people towards various fruit drink brands. Following are some of the inferences that I established after conducting the correlation analysis. 1. There was a significant correlation between brand Real and the following reasons for drinking : †¢ Health †¢ Enjoyment †¢ Attitude 2. There was a significant correlation between brand Tropicana and the following reasons for drinking : †¢ Health †¢ Enjoyment 3. There was a significant correlation between brand Maaza and the following reasons for drinking : †¢ Attitude 4. There was a no correlation between brand Slice and the various reasons for drinking. 5. There was a significant correlation between brand Appy and the following reasons for drinking : †¢ Socialising 6. There was a significant correlation between brand Frooti and the following reasons for drinking: †¢ Taste †¢ Mental lift 7. There was a significant correlation between brand Mangola and the following reasons for drinking : †¢ Taste †¢ Mental lift 8. There was a significant correlation between brand Pulpy Orange and the following reasons for drinking : †¢ Attitude 9. There was a significant correlation between brand Twister and the following reasons for drinking: †¢ Taste †¢ Mental lift 10. There was a significant correlation between brand Others (ex. Lehberry etc.) and the following reasons for drinking : †¢ Attitude †¢ Basic thirst Conclusion On the basis of the data collected and the tests conducted I have arrived at the following conclusions: With the help of correlation I was able to identify the attributes that consumers associate with the various fruit drinks and which in turn drive their purchase decision for the same. For example Tropicana is associated with health and enjoyment whereas Appy is associated with socialising. These reflect the perceptions of the various fruit drinks in the mind of the consumers. The crosstab between purchase frequency and SKU showed that those purchasing smaller SKU’s purchase more frequently as compared to those who purchased a 500ml or 1litre. On the other hand there is no impact of gender on purchasing frequency for fruit drinks. There is a high association between the channels preferred and the factors affecting these channels. The most important factor came out to be location or nearness of the channel. There is also a high association between purchase frequency and reasons for consuming fruit drinks such as refreshment and fulfilling basic thirst. In factor analysis I found out 5 factors which mainly have an impact on the purchase of a fruit drink. There were two factors which did not have any significant impact. Also, I found out that the most preferred channel for purchase in retail stores. The most preferred SKU is 200ml packs which could be due to convenience. The most preferred drink is Frooti followed by Tropicana and Real. Annexure Perceptual Maps: 1. Health & Hygiene Vs Media Influence 0. 778 health and hygiene -0. 08 0. 926 -0. 116 0. 778 -0. 065 0. 805 media/external influence 0. 856 0. 004 0. 794 -0. 074 0. 8 -0. 009.promotionschemes packetcleanliness brandvalue nutritionvalue adfreq expirydate 2. Health & Hygiene Vs Convenience health and hygiene range_flavours availability packetcleanlines s nutritionvalue expirydate 0. 112 0. 011 0. 926 0. 778 0. 805 convenience 0. 847 0. 82 0. 152 -0. 043 0. 244 3. Health & Hygiene Vs Product Features health and hygiene price packetcleanlines s nutritionvalue flavour expirydate -0. 14 0. 926 0. 778 0. 147 0. 805 product features 0. 691 -0. 013 0. 067 0. 779 0. 04 4. Media Influence Vs Convenience media influence range_flavours availability -0. 069 0. 001 convenience 0. 847 0. 82.promotionschemes brandvalue adfreq 0. 856 0. 794 0. 8 -0. 039 -0. 159 0. 052 5. Media Influence Vs Product Features media influence price promotionscheme s brandvalue flavour adfreq 0. 003 0. 856 0. 794 0. 118 0. 8 product features 0. 691 0. 172 0. 125 0. 779 0. 046 6. Convenience Vs Product Feature convenience range_flavours availability price flavour 0. 847 0. 82 0. 088 -0. 113 product features -0. 056 0. 009 0. 691 0. 779 7. Health & Hygiene Vs Package Design visual_packg packetcleanline ss nutritionvalue expirydate health and package hygiene design 0. 084 0. 872 0. 926 -0. 014 0. 778 0. 805 -0. 088 0. 043 8. Media Influence Vs Package Design media/external package influence design visual_packg 0. 072 0. 872 promotionscheme 0. 856 -0. 032 s brandvalue 0. 794 -0. 028 adfreq 0. 8 0. 066 9. Convenience Vs Package Design range_flavou rs convenience package design 0. 847 0. 033 availability visual_packg 0. 82 0. 062 0. 042 0. 872 10. Product features Vs Package design product features visual_pack g price flavour -0. 023 0. 691 0. 779 package design 0. 872 0. 438 -0. 261 Questionnaire: QUESTIONNAIRE 1. Whom do you buy fruit drinks for? (Tick one) a) Myself b) Family c) Children d) Institutional purposes / social occasions 2. a) b) c) d) 3. a) b) c) d) How often do you have a fruit drink? 1-3 times a week 4-6 times a week More than 6 times a week Rarely (fortnightly ) What quantity do you usually prefer to buy? 200-250 ml (Tetrapak) 300 ml 500 ml bottle 1 litre 4. Through which medium did you come to know about your preferred fruit drink brand? a) Hoardings and banners b) Newspaper and magazines c) TV/radio d) Word of mouth e) Others †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5. Do the following reasons influence your consumption of fruit drinks? Strongly Disagree Neither Agree disagree agree nor REASONS disagree For social occasions / entertainment It acts as a refreshment. Strongly Agree It provides enjoyment It tastes very good It satisfies my basic thirst and is filling I feel a sense of well being after consuming it It gives me vitality and energy It relaxes me mentally It reflects my attitude 6. Rank the following fruit drinks from 1 to 5, with 1 being least preferred and 5 being most preferred: a) Real †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ b) Tropicana †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ c) Maaza †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ d) Slice †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ e) Appy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ f) Frooti †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ g) Mangola †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ h) Pulpy orange †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ i) Twister †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ j) Others †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7. How important are the following factors for purchasing a fruit drink? FACTORS Very less Less No important important Influenc e Important Very Important Flavor No. of flavors Availability and Convenience Price Cleanliness of packet/ not damaged Manufacturing date /expiry date Frequency of advertisement Brand ambassador Nutritional value/ calorie content Brand value /brand name SKUs available Promotion schemes/discounts Visual appeal of packaging 8. Which is your most preferred channel for purchasing a fruit drink? a) Retail store/grocery store b) Supermarket/hypermarket c) Cineplex d) Pan shop/kiosks e) Restaurants f) Travel g) Others†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9. a) b) c) d) e) f) g) h) Which is the most important characteristic for choosing the channel? Pricing Ambience Location/ nearness Service Display /merchandising Reputation Occasion Others Personal Details 1. Age a) b) c) d) 17-20 21-24 25-28 29 and above 2. Gender: a) Male b) Female 3. Education a) b) c) d) e) High school Undergraduate Graduate Postgraduate Others.

Dramatic and Significant in Act 2 Scene 3 Macbeth

Title: How does Shakespeare make this scene both a significant and dramatic moment in the play? In Shakespeare’s play Macbeth there are a lot of dramatic, exciting and tragic occurrences in many of the scenes. Although in the beginning, Shakespeare foreshadowed the tragedies that were to come nothing could have prepared the audience for what took place in Act 2 scene 3. This is the scene in which King Duncan is found murdered causing shock and panic in all the characters on stage.He dramatizes the scene by portraying the discovery of the King’s body, by emphasizing the shock and disbelief of the characters, by the flattering description given of Duncan and by revealing to the audience the deceptive characters of Macbeth and Lady Macbeth. Duncan is the King of Scotland. He went to Macbeth’s castle to commend Macbeth in his bravery in the war against Scotland. However what he did not know was that his death was planned before his arrival.Although we the audience on ly meet Duncan briefly Shakespeare provides us with an admirable view of Duncan’s character by the way the other characters describe him. For example when Duncan was found murdered Macduff had expressed his disbelief and outrage with the words: â€Å"Most sacrilegious murder hath broke ope/The Lord’s anointed temple, and stole thence/The life o' th' building! † In this quote Shakespeare is comparing Duncan to God’s Temple. This gives the audience an idea of how kind and just Duncan really was.Even Macbeth calls the king â€Å"graceful and renowned† although the audience is not quite sure whether he meant it or not. Macbeth refers to the king’s blood as â€Å"the wine of life† and his body as â€Å"the dregs that remain. † In other words Duncan’s virtuous character was in his blood and now that it has been shed only the shell remained. Macduff was the one who discovered Duncan's corpse. He was very much frightened and sho cked to find his master dead. He had arrived on Duncan's orders to wake him up early only to find the king murdered.He comes out of the king’s chamber traumatized saying â€Å"O horror, horror, horror! /Tongue nor heart cannot conceive nor name thee! † To him this is unbelievable. Shakespeare depicts the shocked tone through Macduff’s words â€Å"O horror, horror, horror! † and through the exclamation marks to represent the tone of surprise in which Macduff spoke. There was a lot of commotion after that. Macduff awoken everyone by yelling and by ringing the bell to which Lady Macbeth responds â€Å"What’s the business, /that such a hideous trumpet calls to parley/The sleepers of the house?Speak, speak! † Lady Macbeth demands to know for what reason Macduff rung the bell awakening everyone that was sleeping. As everyone clambers in the tension and disbelief of the other characters start to build up emphasizing the drama of this scene. The aud ience is well aware that Macbeth was the one that killed the King and that Lady Macbeth helped him to accomplish the mission. So when they pretend they don’t know what happened it brings out one of the major themes of this play, deception. This scene reveals the duplicitous characters of Macbeth and Lady Macbeth.Shakespeare portrays Macbeth as a person with a conscience but not a moral one. Macbeth wants to be king but he would rather have someone else do the evil deed and take the fall while he becomes king. He nevertheless kills the king and feigns disbelief when the body is found. He also killed the two innocent guards who were framed for the murder calling it an act passionate fury. Although the characters onstage are yet to find out that Macbeth is deceitful the audience waits tensely for the moment in which all is revealed.Lady Macbeth is also shown as a duplicitous character here in this scene. She is well aware of what took place since it was her master plan but prete nds to be innocent when Duncan's body is found. The irony in this scene is when Macduff trying to protect the Lady tells her â€Å"O gentle lady, /'Tis not for you to hear what I can speak: The repetition, in a woman’s ear, would murder as it fell† little does he know how ironic his choice of the word â€Å"gentle† is. He tells her that if he repeats the news to her she would die because of the tragedy.However Lady Macbeth is not shocked at the news although she feigns it since she herself kept awake to see that the deed was done. Lady Macbeth earlier on the play retorts to Macbeth that she herself would have done it if she wasn’t born a woman; she originally cursed her ‘gentleness’ begging nature to take the gift of giving life away from her. She even advises Macbeth on how to be deceitful when she said â€Å"To beguile the time, Look like the time. Bear welcome in your eye, your hand, your tongue. Look like th' innocent flower, But be the serpent under ’t. this shows that she is the more experienced one in being deceitful which is ironic since it’s Macbeth that is the ‘brave and worthy’ kinsmen. Shakespeare shows her to be a cruel woman who would stop at nothing for her husband’s success. This scene is a very dramatic one leaving most of the audience on their toes in anticipation and suspense dying to know what was going to happen. Later on we discover that Malcolm the crown Prince runs away leaving the throne. This is when the audience fully realizes that the Witches were telling the truth and that their final prophecy came true. Macbeth became King of Scotland.

Poem Analysis

Year 12 english communications External Folio Where the Sidewalk Ends|   | by  Shel Silverstein| There is a place where the sidewalk ends And before the street begins, And there the grass grows soft and white, And there the sun burns crimson bright, And there the moon-bird rests from his flight To cool in the peppermint wind. Let us leave this place where the smoke blows black and the dark street winds and bends. Past the pits where the asphalt flowers grow We shall walk with a walk that is measured and slow,And watch where the chalk-white arrows go To the place where the sidewalk ends. Yes we'll walk with a walk that is measured and slow, And we'll go where the chalk-white arrows go, For the children, they mark, and the children, they know The place where the sidewalk ends. Analysis: Shel Silverstein began writing at the age of twelve. He quickly grew his own style of writing and began to publish many stories. Where the Sidewalk Ends, Shel Silverstein’s first collection o f poems, was published in 1974 and attracted attention soon becoming a classic.The poem â€Å"where the sidewalk ends is about the journey of a better life. His poem is almost about the afterlife and heaven. When Silverstein says â€Å"and there the grass grows soft and white, and there the sun glows crimson bright† he is referring to the softness and unlikeliness of her world being that way. Silverstein uses the children as a representative for the beauty and innocence of the other world. Children are innocent enough enough to not see the dark road of life but the see the bliss at the end (the grass).Silverstein is trying to get us to imagine a place without the black smoke and dark street winds and bends. He is telling us to free ourselves from life’s horrors and dramas and instead telling us to go to the place where the sidewalk ends. The tone of this poem give the impression that if we try to â€Å"go where the chalk white arrows go† we can be better off. S ilverstein is saying that the children know how to be innocent and how to enjoy the better things in life. Silverstein uses darkness of the alley as a way to personify the bad things we encounter in life.Children are the representative of the innocence and the good that guides us in life. Silverstein believes that we want to be as happy and pure as children at the end of the tunnel. He believes that if we live life through a child’s eyes we will enjoy the better things and not worry so much about the bad situations. Imagery is a main feature in the poem. As a descriptive piece Silverstein uses the power of words to show not tell. Personification illustrates human qualities of nature; Silverstein shows many examples of this in the poem.Using poetic techniques help to display the setting of the place we are living in and how it differs to the place we should and want to be in; the better place. The poem seems to have a set audience of adults. The idea of the poem is to express an experience with others. Silverstein’s motive for writing the poem stems from his lonely innocent childhood and the beauty he sees within the world. Silverstein’s ability to watch the world around him and have an   deep emotional connect with the places he comes across and portray them in his poetry is one of his many talents. Poem Analysis Year 12 english communications External Folio Where the Sidewalk Ends|   | by  Shel Silverstein| There is a place where the sidewalk ends And before the street begins, And there the grass grows soft and white, And there the sun burns crimson bright, And there the moon-bird rests from his flight To cool in the peppermint wind. Let us leave this place where the smoke blows black and the dark street winds and bends. Past the pits where the asphalt flowers grow We shall walk with a walk that is measured and slow,And watch where the chalk-white arrows go To the place where the sidewalk ends. Yes we'll walk with a walk that is measured and slow, And we'll go where the chalk-white arrows go, For the children, they mark, and the children, they know The place where the sidewalk ends. Analysis: Shel Silverstein began writing at the age of twelve. He quickly grew his own style of writing and began to publish many stories. Where the Sidewalk Ends, Shel Silverstein’s first collection o f poems, was published in 1974 and attracted attention soon becoming a classic.The poem â€Å"where the sidewalk ends is about the journey of a better life. His poem is almost about the afterlife and heaven. When Silverstein says â€Å"and there the grass grows soft and white, and there the sun glows crimson bright† he is referring to the softness and unlikeliness of her world being that way. Silverstein uses the children as a representative for the beauty and innocence of the other world. Children are innocent enough enough to not see the dark road of life but the see the bliss at the end (the grass).Silverstein is trying to get us to imagine a place without the black smoke and dark street winds and bends. He is telling us to free ourselves from life’s horrors and dramas and instead telling us to go to the place where the sidewalk ends. The tone of this poem give the impression that if we try to â€Å"go where the chalk white arrows go† we can be better off. S ilverstein is saying that the children know how to be innocent and how to enjoy the better things in life. Silverstein uses darkness of the alley as a way to personify the bad things we encounter in life.Children are the representative of the innocence and the good that guides us in life. Silverstein believes that we want to be as happy and pure as children at the end of the tunnel. He believes that if we live life through a child’s eyes we will enjoy the better things and not worry so much about the bad situations. Imagery is a main feature in the poem. As a descriptive piece Silverstein uses the power of words to show not tell. Personification illustrates human qualities of nature; Silverstein shows many examples of this in the poem.Using poetic techniques help to display the setting of the place we are living in and how it differs to the place we should and want to be in; the better place. The poem seems to have a set audience of adults. The idea of the poem is to express an experience with others. Silverstein’s motive for writing the poem stems from his lonely innocent childhood and the beauty he sees within the world. Silverstein’s ability to watch the world around him and have an   deep emotional connect with the places he comes across and portray them in his poetry is one of his many talents.

Early Childhood Education Program Term Paper Example | Topics and Well Written Essays - 2250 words

Early Childhood Education Program - Term Paper Example This center has a goal of providing the best training and education for eight hours a day operation. For ages three to five years old, the curriculum will be conducted for four hours and five days a week. This is to ensure that the development of the children of this age will be observed. This center is very essential to provide the positive impact and nurture on the children within the community. As a center designed to provide quality education for infants and toddlers as well as preschoolers, this school is important in the community. Vision To be the best in providing the children the finest life and career skills using the comprehensive classroom technology plan. To be committed to provide true service where teachers and educators are knowledgeable and responsible and who truly care to their students. We believe that we can offer and develop the learning and innovation skills of the students. We desire to inspire to our valued students the importance of learning the information, media and technology skills by providing the best classroom environment and teaching plan that suits every need of the students. We dedicate all our gifts, efforts and power to its realization. With God’s help, this vision will be upheld. ...To be able to instil the value of classroom development and provide the best learning environment to the students for the common good. Philosophy Children are the most precious gifts to parents. For a teacher, a second most valuable guide to each student, teaching is a very essential job that contributes to intellectual growth and future of a child. Subjects and activities included in each curriculum are expertise of the teacher. The students should be moulded into active participants of a learning process through classrooms equipped to teach the students and a well organized curriculum to fit the needs of the students. In the end, the students should meet the premiere standards and assessments. The proposed vision, mission and philosoph y are based on the Constructivist Theory of child development and learning. This theory was popularized by Jean Piaget, Maria Montessori and Lev Vygotsky who believed that interaction of young children with their environment and their peers greatly influence their learning and development (Theories of Child Development and Learning, n.d., par.6). According to this theory, it is thus important that physical environment and curriculum must be given importance and utmost groundwork. Thus in the vision, mission and philosophy, it has been reiterated that the best classroom environment and curriculum must be provided as fundamentals for excellent education. The stated vision, mission and philosophy were founded on my belief that education is the foundation of a child’s learning and intellectual growth. Thus, teachers must be capable of the expertise when instilling values and learning to children.

Youth Empowerment and Volunteerism in Hong Kong and How It Impacts the Dissertation

Youth Empowerment and Volunteerism in Hong Kong and How It Impacts the Society - Dissertation Example Volunteerism is the main or prominent tool for youth empowerment in the society. Volunteerism and youth empowerment are interrelated parts. In this paper, we will discuss Youth Empowerment and Volunteerism in Hong Kong and How It Impacts the Society. Volunteerism is the activity that is done for the purpose of good deeds, to fulfill the human rights and for removing the tears of effected ones for examples voluntarily activities help or support in the time of earthquakes, accidents and air crashes etc. In return, of volunteer activity, one cannot get the money but he or she gets the respect in others as well as his own eyes. Volunteer activities consist of capabilities and expertise that a person has. The purpose of this study is to encourage the volunteerism as the part of the youth empowerment that would positively impact the economy and community and would enhance the abilities and skills in the youth of Hong Kong. As the communities and regions of the world developed, peoples have developed different ideas about the world or community they want to be in. Different ideas and different strategies were made to develop a perfect society. Youth are the major pillar of any society and thus, should have to work for the community or communal organization. Societies and communities have realized the role of youth in the development of the community. Youth have the potential to work more than adults and thus it is important to realize the importance of the youth development. The development of the youth also includes the youth empowerment, which is associated with the encouragement of the skills in the youth. Different authors have different opinions about the youth empowerment. Volunteerism is the key to secure the valuable resources of the community and thus its practice should be increased to increase the pace of the community development. The Hypothesis of the research is to discuss â€Å"The Youth empowerment and volunteerism in Hong Kong and how it impacts the society† and do â€Å"youth empowerment and volunteerism impacts positively the society of Hong Kong and do volunteerism and youth empowerment have positive economic impacts and positive societal impacts†. Literature Review Youth are the main and powerful elements of society. Youth are the cream of society through which society runs in a proper way. It is obligatory for any society to utilize all required resources for flourish and progress of youth. In Hong Kong, specific books have been written regarding the correlation between volunteerism and youth empowerment. The author in his book, â€Å"Youth Empowerment and Volunteerism: Principles, Policies and Practices† focuses that volunteerism is the key element, which helps the youth in their mental, and social growth. Volunteerism is the keystone for the youth empowerment. In the book, variety of hypothesis, models, patterns and perceptions related to youth empowerment and volunteerism are expressed in detail (Hol osko, 2008). Many authors discussed the dissimilar cultures add their cultural background, values, traditions, ways of life, social and political structure to assist the empowerment of youth and volunteerism. As this is, written earlier youth is the main element of society so as the empowering youth means the youth that have lot of courage to run the society in a successful manner. The youth that have courage to give their services, voluntarily is the empowered youth because by giving services without any expectation of money or any other advantage can make the any person responsible and that is the biggest achievement for any society. Empowerment in youth empowerment enhances by adopting some basic

Integrating Ethics into Practice Essay Example | Topics and Well Written Essays - 250 words

Integrating Ethics into Practice - Essay Example The two concepts keep me in my toes as a business professional. Going concern keeps my eyes set on the ultimate goal as a professional to always keep the business functional and viable. All other concepts will become nil if the business will stop its going concern. Costs tests my acumen as a business professional because it determines how well I keep this within a controllable limit to keep the business operational and profitable and sustain it as a going concern business. The 11 FASB concepts which are money measurement, Entity, Going concern, Cost, Dual aspect, Accounting period, Conservation, Realization, Matching, Consistency and Materiality sets the guidelines of the ethical practice of an accounting professional and a business person. This serves as the standards of the Generally Accepted Accounting Principles (GAAP) whereby financial statements that are prepared by a business should conform

Description of Temple Run Game Essay Example | Topics and Well Written Essays - 750 words

Description of Temple Run Game - Essay Example From this discussion it is clear that  the player is required to collect coins on the way in form of diamond coins primarily yellow but depending on coin value, they can change to red and blue. The collected coins are eventually used in the games store where the player can buy power ups that are beneficial to unlock characters. Mega coins retail at 150coins which is the coin value three times. Boosts helps up to 1000meters as the invisibility lasts 30seconds. Two point coins starts at 1000meters while three point coin starts at 2000meters. As the player continues to survive the higher score, he accumulates points which are five times the value of collected coins.  This study stresses that the target of Temple Run Brave is virtually everyone. Its’ design ensures it can be used by almost everyone who owns a smartphone, tablet or computer and loves speed and racing. The extensive market research that the Temple Run app did is the cause of their success in the flooded market. It is important to note that in the over one billion smartphone and tablets users, games command more than 40% of the time spent on apps. Temple Run has been designed in such a way that it is easy to learn starting from simple to complex tasks. This allows a wide range of users depend on their capabilities and age. The predictable playing pattern allows for all genders to play it hence a wide market range.  Temple Run can be played by children, young adults and adults with a smartphone, tablets, laptops and computers. It is easy to download and can also be played offline.