Utopia Essay -- Descriptive Perfect Society Essays Papers

Secluded in the middle of the Atlantic Ocean, is a place c exclusivelyed Sashy, a wonderful, perfect society. It is always peaceful and nothing bad ever happens on the island. The islands air is always fresh and free of any toxins or pollution. Temperature on the South location of Sashy is always warm with no humidity present. On the North side of Sashy the weather is always perfect for winter activities, the temperature is just cold enough for the snow to fall. The North side of the island is full of steep, snow-covered mountains. On the South side of the Sashy clean, sandy beaches cover the land. The ocean water is crystal clear and warm. Sashy is the perfect place to live. On the island, every person is treated as equals. No ane person thinks or acts as if they are better than another. There is no racism or sexism present, all types of hatful reside here and get along together. Living on the island is people from all different cultures and backgrounds. Everyone lives in peace with no fighting, violence, crime, or war. The people of Sashy, called Sashians, do not judge each other by their appearance or whom they interacted with. There are many diverse religions in this community. Each one does not criticize the others for their beliefs. Once a month all the different religions get together at the island community building and congregate together to dissertate their viewpoints and thoughts on their faith. On this island there is no poverty, disease, or hunger. Everyone has plenty of money...

Conflict between Good and Evil in Bradstreet’s The Flesh and the Spirit

Conflict between Good and Evil in Bradstreets The Flesh and the Spirit A colonial Puritan minister, Thomas Shepard, nicely summarized the paradox of the Puritan religion when he noted that The greatest part of Christian change lies in affliction the want of it. Shepard suggests, in this passage, that good Christians should spend their days, indeed their entire lives, exploring and proclaiming their own depravity and sinfulness, their want of Christian grace. Paradoxically, only this kind of a life could lead, ultimately, to the possibile acquirement of Gods grace and thus entrance into heaven. For the Puritans, such a formula posed a never-ending, internal conflict good Christians who hope for grace can never believe that they are worthy of such grace. Indeed, Puritans who want to be moral and upright must constantly keep in headspring the fact that they are sinful and wicked and not deserving of Gods attention, much less admittance to heaven. The paradox of Shepards passage is angiotensin converting enzyme that the early Puritans not only firmly believed alone also lived day in and day out. As a central tenet of their existence, this paradox lead Puritans to experience a constant internal struggle between cardinal aspects of the Puritan self the sinful, wicked side and the redeemed, saved side. Significantly, the struggle became a green motif in many Puritan works, including Anne Bradstreets The Flesh and the Spirit. In this poem, Bradstreet describes not only the dual self that was the result of Puritan theology but also the psychological significance of the Puritan paradox. The Flesh and the Spirit demonstrates that the road to attainment of grace, and thus to salvation, lies not in resolving the conflict between the two aspe... ...e that existed because of the Puritan belief in total depravity. The conflict between the sinful self and the redeemed self originated from the condition that, according to Puritans, humans, who are stricken with supe rior sin because of Adams fall, must always keep an awareness of their depraved status in the forefront of their thoughts. Such a belief direct to a serious internal, psychological struggle that would only come to an end in death. While the Puritans could never be assured of receiving Gods grace, they believed that if they retained the struggle between their dual self in this life, when they died, they might be chosen to receive grace and thus attain salvation. Works Cited Bradstreet, Anne. The Flesh and the Spirit. The heathland Anthology of American Literature. Ed. Paul Lauter, et al. 2nd ed. Vol. 1. Lexington Heath, 1994. 302-305.

Technology - Digital Video and Copyright Fair Use Essay -- Exploratory

Digital Video and Copyright Fair UseAbstract Video is one of the most compelling forms of communication of this time. oer the course of the past few years, the gradual but sure drift from analog to digital in television technology has not only meliorate the abilities of visual communication media to distribute data, but has also improved their abilities to manipulate the data that they distribute. Digital video technology has advanced to the extent that still go out manipulation has been usurped by more powerful technological developments that allow elements of a video image to be manipulated in real-time. That is, objects or persons in a video image can be edited out or edited in while the image is in broadcast without the slightest glitch to suggest that or so change has occurred everything would look real. The advantages that this technology opens for visual media are extensive. Similar to some technologies, however, it opens up an exploitive edge. Pixels are plastic (can be changed) and using them to distort or manipulate reality is an opportunity open to all users of video manipulation tools. The ethics of such uses and the social considerations of how copyright laws would deal with a technology which manipulates digital works of authorship, works to which copyright automatically attaches, are issues worth considering. This paper explores the possible and actual, reputable and less reputable uses of this technology in an attempt to capture discussions about how well-intended technologies can be utilized by users in unethical and harmful ways. The paper also attempts to see where possible infringements of copyrights comely use doctrine has occurred or could possibly occur through use of this technology. A n... ...pinions. Despite the many issues connected to this technology however, the advantages it offers surpass any disadvantages seen hence far. References1. Amato, Ivan. Lying with Pixels, Technology Review, Cambridge, Jul/Aug 2000. p.61. 2. See reference 1 above.3. See reference 1, p.62.4. See reference 3 above.5. Royal Philips Electronics, Imaging its digital future, Briefing, Volume 3, rejoinder 2, article no. 19.6. See reference 1, p.64.7. See reference 1 p. 65.8. Samuelson, Pamela. Copyrights fair use doctrine and digital data, Association for reckoning Machinery., Communications of the ACM vol. 37, Issue 1 New York, 1994. p. 22.9. See reference 8, p.23.Additional- Samuelson, Pamela. Copyright and Digital Libraries. (class material)http//web5.computer-select.com/csweb/session/329/331/ (Article - Free Video Hosting)

The Apprenticeship Of Duddy Kravitz :: essays research papers

The Apprenticeship of Duddy Kravitzby Mordecai RichlerIn the novel The Apprenticeship of Duddy Kravitz, Mordecai Richler punishesDuddy for his wrongs against others in several ways. Each punishment fits thecrime, and in that respect is an irony about each matchless. The three punishments inflicted onDuddy at the end of the novel are the loss of Simchas love, the loss of hisfriends, and the absence of any funds to institute on his property.The loss of Simchas love is a devastating ravage for Duddy. This is evidentwhen Duddy confronts Yvette and asks her, Why did you go to my grandfather? Ofall the people in the world, hes the only one (Richler, 1959, 313). Duddy dideverything he could to get this land because his grandfather said that A macrocosmwithout land is nobody. Duddy, in his own mind, did it all for Simcha, to earnhis love and respect and in the end, he had neither. The loss of Simchas lovedid not happen for nothing. It happened because of the way in which Duddy hadgone about acquiring his land. Yvette told Simcha, and Simcha did not approve.He was, in fact, extremely disappointed with Duddy. His humiliation is shownwhen he tells Duddy,I can see what you have be after for me, Duddel. Youll be good to me.Youd give me everything I wanted. and that would settle your conscience whenyou went out to swindle others. (Richler 1959, 312)The subversiveness of Yvette, her speaking to Simcha, and the loss of hers andVirgils friendships also punishes Duddy. They are the only two people in theworld who ever loved him for himself, and didnt want anything merely his love inreturn. In the loss of their friendships, Duddy is being punished for hisrotten handling of other people, even his only friends. Duddy may not evenknow what he has lost, but he will one day, when he misses having someone to plowshare his accomplishments and failures with, like he has had up until now.The loss of things human is not the only punishment inflicted on Duddy. Healso ends up wit hout money left to progress anything on the land he has purchased.This is punishment for all the low down, underhanded things he had to do to getthe money to buy the land. The irony of this is after doing everything imaginable to get his money, such as attempted blackmail, selling his uncleThe Apprenticeship Of Duddy Kravitz essays research papers The Apprenticeship of Duddy Kravitzby Mordecai RichlerIn the novel The Apprenticeship of Duddy Kravitz, Mordecai Richler punishesDuddy for his wrongs against others in several ways. Each punishment fits thecrime, and there is an irony about each one. The three punishments inflicted onDuddy at the end of the novel are the loss of Simchas love, the loss of hisfriends, and the absence of any funds to build on his property.The loss of Simchas love is a devastating blow for Duddy. This is evidentwhen Duddy confronts Yvette and asks her, Why did you go to my grandfather? Ofall the people in the world, hes the only one (Richler, 1959, 313). Duddy dideverything he could to get this land because his grandfather said that A manwithout land is nobody. Duddy, in his own mind, did it all for Simcha, to earnhis love and respect and in the end, he had neither. The loss of Simchas lovedid not happen for nothing. It happened because of the way in which Duddy hadgone about acquiring his land. Yvette told Simcha, and Simcha did not approve.He was, in fact, extremely disappointed with Duddy. His disappointment is shownwhen he tells Duddy,I can see what you have planned for me, Duddel. Youll be good to me.Youd give me everything I wanted. and that would settle your conscience whenyou went out to swindle others. (Richler 1959, 312)The betrayal of Yvette, her speaking to Simcha, and the loss of hers andVirgils friendships also punishes Duddy. They are the only two people in theworld who ever loved him for himself, and didnt want anything but his love inreturn. In the loss of their friendships, Duddy is being punished for hisrotten tre atment of other people, even his only friends. Duddy may not evenknow what he has lost, but he will one day, when he misses having someone toshare his accomplishments and failures with, like he has had up until now.The loss of things human is not the only punishment inflicted on Duddy. Healso ends up without money left to build anything on the land he has purchased.This is punishment for all the low down, underhanded things he had to do to getthe money to buy the land. The irony of this is after doing everythingimaginable to get his money, such as attempted blackmail, selling his uncle

Shakespeares Measure for Measure :: Shakespeare Desire Plays Papers

Shakespeares Measure for MeasureThis reading of Measure for Measure will try to do more than draw attention to the point to which Shakespeare goes beyond the conventional happy ending in this play. There are indications that the conclusions of many of the comedies are not sincerely meant to bear up to close scrutiny in Jaques words, their loving voyages are not victuald for very long. In Measure for Measure we are openly challenged to question the adequacy of attaching a happy ending to a deeply troubling play. It seems that a stern question, regarding human nature and the adequacy of the preposterous resolution, cannot be deferred any longer. How do we preserve a community that will sustain and encourage the laws after every Jaques gets his Jill? These were the fears that Jaques voiced, with bad timing but better perspicacity in As You exchangeable It. The attempt to flee civilization and seek refuge in the imagination was undertaken because the prevalent state of civil societ y placed human integrity and virtue in grave jeopardy. Appropriate political measures are necessary to ensure that the human renewals and fresh beginnings celebrated in the comedies can be preserved and fostered when we add Arden to resume our places in the workaday world. This reading will suggest that Measure for Measure is not a celebration of family values, The play points towards both the political virtuosity which sustains the comic oikos, and the humbler self-knowledge that preserves the integrity of the virtuoso. Human virtue can only be chosen in freedom, but we need not deny ourselves the opportunity of ensuring that this select is not stifled by the subtly related powers of abstract intellectualism and carnal necessity. It is thus desirable that the moderate pleasures of humanity are revealed to their best advantage the statesmans task is to direct the erotic energies of his subjects towards their true fruition. In this essay, we shall concern ourselves with Shakespear es suggestively incomplete account of the process through which a self-professed philosopher-king forsakes contemplation to pull through his carnally en-mired dukedom. While the subject matter of this play is unequivocally political, Shakespeare is not offering political blueprints. We must learn from his unequalled ability to depict and expatiate the workings of the human soul. Poetry is a tool at the disposal of the statesman and Shakespeare pleads convincingly for the respectability of his art. However, the imagination cannot create virtue in the real world only individuals can do this and they are influenced by other factors that reside outside the purview of the imagination.

Shakespeares Measure for Measure :: Shakespeare Desire Plays Papers

Shakespeargons assess for MeasureThis reading of Measure for Measure forget try to do more than draw attention to the extent to which Shakespeare goes beyond the conventional happy ending in this play. There are indications that the conclusions of many of the comedies are not really meant to bear up to close scrutiny in Jaques words, their loving voyages are not victuald for very long. In Measure for Measure we are openly challenged to question the adequacy of attaching a happy ending to a deeply troubling play. It seems that a stern question, regarding human reputation and the adequacy of the comic resolution, cannot be deferred any longer. How do we preserve a community that will sustain and encourage the virtues after every Jaques gets his Jill? These were the fears that Jaques voiced, with bad clock but better perspicacity in As You Like It. The attempt to flee civilization and seek refuge in the imagination was undertaken because the prevalent verbalize of civil society plac ed human integrity and virtue in grave jeopardy. Appropriate political measures are necessary to ensure that the human renewals and impudent beginnings celebrated in the comedies can be preserved and fostered when we leave Arden to resume our places in the workaday world. This reading will suggest that Measure for Measure is not a celebration of family values, The play points towards both the political virtuosity which sustains the comic oikos, and the humbler self-knowledge that preserves the integrity of the virtuoso. Human virtue can only be chosen in freedom, but we need not deny ourselves the opportunity of ensuring that this choice is not stifled by the subtly related powers of abstract intellectualism and carnal necessity. It is thus suitable that the moderate pleasures of humanity are revealed to their best advantage the statesmans task is to direct the erotic energies of his subjects towards their true fruition. In this essay, we shall concern ourselves with Shakespeares s uggestively half(prenominal) account of the process through which a self-professed philosopher-king forsakes contemplation to rescue his carnally en-mired dukedom. While the subject matter of this play is unequivocally political, Shakespeare is not offering political blueprints. We must learn from his unequalled ability to depict and illustrate the workings of the human soul. Poetry is a tool at the disposal of the statesman and Shakespeare pleads convincingly for the respectability of his art. However, the imagination cannot create virtue in the real world only individuals can do this and they are influenced by other factors that reside after-school(prenominal) the purview of the imagination.

Abraham & Isaac Essay

In this classical piece of art, in that respect is a connection with the biblical story of Abraham abiding to divinity fudges command. Abraham is commanded to sacrifice his one and only son. Take your son, your only son Isaac, whom you love, and go to the land of Moriah, and offer him there as a burnt-offering on one of the mountains that I shall show you. (Genesis 221-2) And so the picture depicts the last moments of Abraham and his son, where Abraham is about to make the greatest sacrifice therefore, God sends d confess an Angel to stop him and bless him later for showing great faith. Because you have done this, and have not withheld your son, your only son, I will indeed bless you, and I will make your way out as numerous as the stars of heaven and as the sand that is on the seashore said the Lord (Genesis 2215)See more Recruitment and filling process essayBy analyzing the painting, we canful distinguish the characters and determine the stage setting, harmonizing with the s tory of Abraham sacrificing Isaac. First, there are three important characters in the painting that are draw in great detail. The first character we can identify is Abraham who is in the center of the picture, where all the action is happening. We can tell that Abraham is the one who is holding the wound in his dominant hand ready to make sacrifice, with Isaac on the table. The main character Abraham, is wearing bright colors of red and purple, known to be empurpled colors and revered. Abraham is also clothed fully from top to bottom showing little skin. The Angel in the background is wearing a bright duster garment clothed from top to bottom.We can tell that the Angel is advising Abraham because Abrahams attention is towards this Angel. We know this is an angel who came down from heaven because of the white wings on its back and how it is levitating from the ground. And know that Isaac is on the table because of how young he looks and little he is clothed. I also identified how innocent they are by find the skin tone in each character. Abraham is the darkest because of his life experience and coming of old age, the Angel has a mild tone after Abraham, and then there is Isaac who is palest of them all. I also interpreted their level of maturity by the color of their hair.Abraham being the oldest having white hair, the Angel having mild brown hair, and Isaac being the youngest with healthy dark, fateful hair. Looking at the position of the characters we can also depict the hierarchy levels in each character. Angel remains on the highest ground, then Abraham, and then Isaac. I find it particularly interesting to find the birth being on higher grounds than Isaac, this could be to show the importance of this animal that is chosen to be sacrificed for God.Before Abraham is to make his sacrifice, he kneels before the wooden altar staying close to his son. We can pick up senses that the father has a loving relationship for his son. in that location are also e motions in these characters. Abraham exhibits sadness and worry in his facial expression. Isaac has a helpless, sad expression, where he knows his end will come by his own fathers pass. What I find amusing the most is that in this painting, Isaac may have knew he was going to be the sacrificial lamb. I take Isaac knew from the point when he asked his father where the lamb for burnt-offering was.I conclude that he knew of this because the way he is tied up. Isaac is not tied up by the feet, nor is his hands tied to the table. If Isaac really wanted to run away he couldve easily done so. Instead Isaac accepted the fact that he was going to be sacrificed and so he did not struggle. Next, the scenery helps us identify the setting of the biblical account on Abraham sacrificing Isaac. The picture background clearly identifies that the sacrificing takes place in a mountain. In the background there is large land down the stairs their elevation noting how high this is taking place. With t he details in the picture we can tell that the setting took place in a dark shady area.This picture also exhibits the time of season, around the time of fall because there are missing leaves on the branches. On the right bottom corner there is moss growing on rocks, and moss only grows in moist and shady areas. With the details of the moss and dark colors we can get a sense of dark atmosphere of something is not right in the picture. The location of the sun and the angle of the shadow on the land below do not correspond with each other. The area where its brightest above the Angels finger can actually represent God or the Heavens above.The sun should be more towards our left in front of the characters where the light shines on the tree and the characters. Also the branches and the angle of this painting show that it is pointing to the West. I can only conclude that the reason to pointing to the West has to do something with the sun rising in the West and setting in the East.Even the Angel and the lamb are looking to the West while Abraham and Isaac is the only one in the picture looking to the East. In conclusion, I can speculate from the details in the painting that it interprets the biblical text of the Lord testing Abraham to sacrifice his own son. This painting exhibits a theme of fear. Abraham fears the Lord and so he chooses to pursue Gods command by free will. Isaac displays fear in his facial expression but does not struggle for his life.

Real vs Reality TV

Television has effect a member of almost either single family on our planet. And non entirely an ordinary member, but a very important one and only(a), because the time pass next to it exceeds the amount of time spent together with any other family member. You do not have to apply any efforts to talk or listen to complaints while communicating with it. You do not have to play with your little son after a hard working day. You argon SO tired Can anybody respect that? You foot tho if turn the TV on and everything is done.The kids atomic number 18 quiet, your significant other is not complaining. It is so simple that it has become an integral part of the culture of every family. It is the only time, when a soul can go forth about all the family troubles and the failures of the day. The sofa opposite the TV set has become the enter of reconciliation and spiritual maven of the family. And what is it that were watching? Is it an educational or discovery channel? Although some efficiency, the majority of the bear witnesss we consume be pragmatism salutes. But what is verity picture? one might ask.Reality TV is defined by MSN Encarta as television set programs that present people in live, though often deliberately manufactured, situations and monitor their emotions and behavior. within this genre of television are subgenres such as Game or Elimination, Talent, Talk, Makeover, Documentary, and Spoofs. It was first introduced by Allen Flunts 1948 program Candid Camera. The deliver involved secrecy cameras filming ordinary people being confronted with unusual situations, sometimes involving trick props, such as a desk with drawers that pop open when one is unlikable or a car with a hidden extra gas tank.When the joke was revealed, victims would be told the shows catch phrase, Smile, youre on Candid Camera. The show became a upside rated TV show in both network runs and syndication. Reality television enjoyed a renewed popularity in the 2000s with shows like American Idol that featured an synergetic aspect, asking viewers to call in to vote for favorites. Today you cannot turn the television on without coming across reality television. The final ratings for the 2009-2010 television seasons show that reality TV lead the pack and bring up the rear end.It is everywhere and although it has spread in popularity there is often more negative remarks make against it than positive. Critics of reality TV often argue that the shows promote sex, drinking, violence and racism. Although reality TV may be fun to watch, it is very dangerous for teenagers who dont have set morals and self-identities. Reality TV is questionable because of the messages some of the shows depict. While these messages can have an effect on everyone who views them, the audience that may be the most susceptible is teenagers.The most contested issues are whether reality TV is, in fact, reality and whether teenagers may develop perceptions from the reality shows that may lead to despicable choices and negative consequences. In a 2004 issue of Pediatrics, Rebecca L. Collins, senior behavioral scientist at the RAND Corp. , and her colleagues presented the results of a survey that measured the amount of sexual explicit television that teenagers watched and how a good deal sexual interpret the teenagers had had at a one-year follow up survey.They found that teenage picture show to sexual content on television shows change magnitude the likelihood of initiating sexual acts and the effect of shows that depicted sexual behaviors and those that just discussed sex had the same effect on teenage audiences. Similarly, in a 2008 edition of Pediatrics, Anita Chandra, a behavioral scientist at the RAND Corp. , and her colleagues released the results of a survey conducted over a leash-year period that measured teenagers exposure to sexual content on television and any resulting first-hand experience with pregnancy.They found that teenagers who regu larly watch television programs containing a significant amount of sexual behavior are two times more likely to become pregnant or impregnate someone than those teenagers who do not watch programs with sexual content. Reality TV is also dangerous because of the way it depicts the characters as menacing drinkers. Many programs include segments that show the main characters drinking, partying and engaging in rambunctious behavior, but they often fail to show to the consequences that the characters must face for these actions.When teenagers see these types of behaviors, they might be led to believe that they too should consume large amounts of alcohol and act in a similar manner. Television violence in reality TV is another major concern. Studies show that the amount of violence that is watched on television affects the amount of aggression and violence displayed in the individual (Fernandez, Roberto, Juan and Amy 137). Reality shows such as The Bad Girls Club and The Real World have more than its share of the violence. The target viewers for MTV are ages twelve to thirty three, this demographic makes up approximately thirty three percent of the U.S. population (Smith 89). Thirteen year olds are already susceptible to influence, and are more at risk to be adversely affected by violent television than are those of later years (Comstock 1205). If life is really like it is depicted to be on an fact of The Bad Girls Club, the average person should wake up to a side of pointless fight, brunch to a cussing war, and eat supper around the time someone breaks a nose. Studies of US television airings discovered that there was a consistent rate of flipper to six violent acts per hour (Fernandez, Roberto, Juan and Amy 137).In watching an episode of the last-ditch Fighter, one can expect to see at least twenty to thirty violent acts within the thirty subtle airing with three minute commercial interruptions. Arriving at twenty to thirty violent acts in an episode is when you only count each individual match as one act. The numbers climb out of the ring as fast as in. If this is what young adolescents are taking is as reality than it is no wonder there are problems with violence and aggression in schools and on the streets.In a behavioral science study, it was stated that Aggression is the product of social categorization and that it is not a natural phenomenon (Comstock 1206). According to a study conducted at Syracuse University in New York, There is a statistically significant, positive descent between exposure to television or film violence and aggressive and antisocial behavior (Comstock 1186). The study concluded this theory by stating that by viewing violent television in everyday life, antisocial and aggressive behaviors and tendencies would be facilitated (Comstock 1191).With this outlook, it seems much more likely that the significant amount of aggression present in society at present can very well be influenced if not ca utilise by the vast ocean of aggression harbored in television culture. Racism is very prevalent in crime reality television. There is a vast overrepresentation of violent crime (e. g. Kooistra, Mahoney, & Westervelt 1998 Oliver, 1994 Potter et al, 1997), crimes cleared (e. g. , Kooistra et al, 1998 Oliver, 1994) and non-whites as offenders and whites as law nforcement officers. In a control test of the cultivation hypothesis, a social theory which examined the long-term effects of television on American audiences of all ages, Oliver & Armstrong (1998) reported that whites who watched more reality TV were more likely to report juicyer crime prevalence estimates.The construction of these programs is considered from a cultural, qualitative perspective focusing on the ideal perspectives conveyed about law and order, social threats, and audience empowerment (Cavender, 11998 J.Fishman, 1999). For example, Cavender and Bond-Maupin (1993) argue that these programs make use of story-telling convention s to encourage empathy with an unsuspecting victim who falls prey to evil, which, in turn, primes the notion that no place is safe. They also indicated that reality-based crime shows such as Americas Most Wanted and Unsolved Mysteries depict crime in ways similar to those used in fictionalized crime shows which reinforces existing cultural stereotypes about criminals and victims.The First 48 is one of the most watched non-fiction investigation series which aires on A&E. Set in several cities across the U. S. , the series offers an insiders look at the real-life world of homicide investigators. Each episode picks one or more homicides in antithetic cities, diligence each alternately, showing how detectives use forensic evidence, witness interviews and other advanced detective skills to identify suspects. The cops on this show are mainly White, with the exception of a couple of Black investigators that are shown on few episodes.This show is very biased in the fact that it depicts on ly the black communities across the nation and that which is fully of criminals, gang violence & drug saturation. One would almost think that there are no White people who commit the same types of crime(s) in those cities. Or is it that the Police Departments in the white communities of those (& other) cities dont permit the exploitation which is presented by this programmings directors? The genre has also created a slew of reality stars, as a result of the fame game.It seems that many are random people with no apparent talent. Keeping up with the Kardashians has made famous a whole family who appear to be famous without reason except that they have a reality show. Another reality TV favorite is The Real Housewives of Atlanta. The series has been going strong for three seasons. Everything about the show is a mess. This season has been about even more drama than ever before. Will Cynthia marry Peter? Is Phaedra married to a gyp? Will NeNe and Greg get divorced? Will Brice get it to gether?The craziness and complexity of it all is never ending. Why do we care? These people are just ordinary people with no real celebrity other than what we the viewers give them. The uses and gratifications perspective, the assumption that a media channel cannot influence an individual unless that person has some use for the medium or its particular message (e. g. Katz, 1959 Rubin & Rubin, 1985), may be a clear explanation of the genres appeal. The uses and gratifications framework includes five primary beliefs.The first is that an individuals behavior is goal directed and motivated. Second, people select and use media to satisfy biological, psychological and social needs. Third, individuals are influenced by various social and psychological factors when selecting among communication alternatives. Fourth, those media consumers are aware of their needs and whether these needs are being satisfied by a particular medium. Fifth, that different media compete with one another for atten tion, selection, and use.In sum, uses and gratifications theory states that individuals are aware of their needs, evaluate various channels and content, assess functional alternatives and select the media or interpersonal channel that they believe will stick out the gratifications they seek. Reality TV also offers some positive aspects as well. American Idol, which is the leader of reality TV, had over 24,000,000 viewers. The show starts off with thousands of people auditioning in hopes of becoming Americas next superstar. Some can sing, but many just make utter fools of themselves on national television.Just a week ago an American Idol hopeful auditioned in front of the judges with her opera rendition of Justin Beibers straining Baby. As she belts the notes Randy immediately puts his head down and motions for her to stop. Steven Tyler and JLo look as if they dont know what is going on and as she hits the high note Steven marks the end with the sound of an explosion. They break ou t with laughter, just as we do sitting at home watching. What the hell was that? may be what comes to mind. Beside it being purely entertaining because we like to see others humiliate themselves, the show offers stories of success.For the people who volunteer themselves for the likes of American Idol and Americas Next Top Model, winning the show is potentially a life-changing experience and a springboard to a career in the entertainment industry. The reward is there for the taking, but its often not just the winners who can make a name for themselves. Jennifer Hudson, a finalist on season 3 of American idol and Tocarra Jones, a participant on season 3 of Americas Next Top Model, may not have won the shows, but they both went on to have major success.Jennifer Hudson made her film debut in the 2006 film Dreamgirls, which won her many awards such as an Academy Award for Best Supporting Actress and a Golden Globe Award. She also won a Grammy award for her debut album. Tocarra is a work ing plus-size model today and she is signed to the largest modeling agency in the world. Reality TV can also provide learning on dating, family relations, friendships and dealing with sensitive issues. Pedro Zamoras 1994 appearance on MTV reality show The Real World was a landmark media event the first openly HIV-positive gay man on a nationwide TV series.Zamora, who died at 22 just as Real World San Francisco ended, was a teen when he learned he was HIV-positive, a diagnosis that led the diminutive Miami resident to become an AIDS activist and educator. His MTV fame ultimately drew the attention of President Clinton. Zamoras occasion on Real World San Francisco was memorable not only for lecturing housemates and viewers about HIV and preventative measures but also for his combative relationship with the abrasive Puck Rainey, one of the most polarizing roommates in the shows 21-year history.Things got so testy between Zamora and the politically incorrect Rainey that the roommates u ltimately banned Rainey from their collective home. Even those reality shows that arent competitions can still make a name for the stars. Lauren Conrad started her career on MTVs Laguna Beach The Real OC, and with subsequent exposure on The Hills has become a best-selling author, spokesperson and fashion designernot bad for a normal California girl. Watching these successes has also inspired a generation of youngsters to propose to make something of themselves.They want to better their lives and find inspiration from the success stories after the cameras have stopped rolling. Reality TV also offers a generator of bewilderment and diversion to everyday life. It gives you a break away from your stress and frustration. Of course this does not solve the root case, but it helps take away from the root source of the stress. Although taking a walk or reading a book may be better alternatives for distractions, reality TV still allows you to momentarily forget your problems because youre consumed in others on television.Although reality TV offers some positive aspects such as success stories, positive learning experiences, distractions and others, the negatives outweigh them all when it comes to the teenagers which the shows are aimed at. They presume that reality TV is actually reality, which it is not by any means. Teenagers do not have the understanding so they could and probably will fall subject to all the negative side it can entail. Some solutions to the problem may be for the parents to parent more and as they should. Parents should have the knowledge about what reality TV is and explain it to their children.Parents or society should not rely on reality TV or any genre of television to teach our children or ourselves for that matter. It will indefinitely lead us in the wrong direction. It is not to teach, but to entertain. If we have the knowledge about what reality TV actually is, in turn, we will be able to keep it in the context of entertainment and not reality. For those who dont take it seriously it can provide entertainment for 30 minutes or so. But if taken as reality, it then has a danger of harming its audience with unrealistic expectations.

Otheloo

stimulate in Othello Race is one of the most(prenominal) vainglorious themes in William Shakespeargonan Othello. The titular case is a discolour man in a predominantly smock society and one of the first ignominious heroes of English literature. At the time the revive was written, downhearted pot were tr tuckered poorly by white populate and were referred to as moors as they were considered to be wild and brutal Just uniform the ara of the moors in northern England. The main character is one of a few(prenominal) exceptions to this as he is a high rank officer in the Venetian army. nonwithstanding, this does not prevent indirect discrimination Enid his back. The theme of race and racial discrimination is displayed using annalistic imagery, exclusivelyusions to the occult and straight taboo racist language. It is not only black population discriminated against in the play, wo manpower and even different Italian nationalities are discriminated against. At the time of the play this would have been unexceptionable but in todays society this mind-set is not politically correct. Othello is the plays primary protagonist. However, because he is black he is the subject of a lot of the characters ridicule.At the beginning of the play, invalidation is angered that his aught, Desman, is about to marry Othello. Interracial marriage would have been frowned upon at the time. abrogation describes this as excessively true an evil expressing his anger at it. However the thing that sets Othello apart from the early(a) Moors is his military background. He serves in the Venetian army which makes him superior to other people of his race. His military service leads people to assist him as as opposed to other moors. Despite this, he is not spared from the discrimination of other characters. past much refers to him as black Othello. This singles him out from the others. At that time black would have also been associated with sin and evil, another reason why th e moors were looked down upon by others. This imagery of the occult is linked into the context of the play. invalidation makes references to Othello being involved with black magic many a(prenominal) times. He believes that because of his exotic origins, Othello has links to Satan and the inconsolable arts and that he used this magic to cajole over his daughter. Against all rules of nature and must be driven to find out practices of cunning hell. Abrogation does not like the idea f having mixed-race grandchildren and uses many absurd excuses as to why his daughter fell for Othello. At the time, races such as black people and Jews were accused of working with the bait using black magic. In reality these were Just stories fabricated from rumor and legend to spread venerate into people. Othello is even compared to the devil himself numerous times. At one point, Ago says that Desman provide soon grow tired of being married to a moor. He says Her eye must be fed and what delight s hall she have to look on the devil? He is comparing Othello o the devil himself.He subsequently goes on to say have you not hurt your head? This may initially await like an innocent comment but he is actually suggesting that Othello has horns beginning to grow from his forehead. As the play progresses, Othello becomes more paranoid and has evil tendencies. The metaphorical horns ontogenesis represent his growing internal evil and the stereotype of moors being evil daemons. Othello himself fears that he will accept to this evil and says a horned mans a monster and a beast. By the end of the play, Othello has almost become the stereotypical or feared by white people.A crazy murderer blinded by vengeance and insanity. This diabolical imagery empennage be closely linked to the beastly imagery in the play. Another racial stereotype towards moors was their supposed annalistic tendencies. They were theme to be a beastly race and along with the previous satanic imagery, there i s a lot of beastly imagery as well. Early in the play, Ago says to Abrogation that an old black ram is tipping your white ewe. He uses the word black to put dialect Othello race and provoke Abrogation by impressive him that that he andDesman are making the beast with two backs. Ago knows that a black man having raise with his daughter will enrage him so he chooses his words carefully to full fill his motives. Later on Ago describes Othello transition into the stereotypical annalistic moor. He says that he foams at the mouthpiece and by and by breaks out to savage madness. This is almost like a savage animal that foams at the mouth and snarls which represents what Othello has become. Towards the end of the play, Othello beats his chest in a similar fashion to a gorilla.This is a prime example of his ruinations from a noble general to the fear that had been pumped into the white population at the time. He is now the physical manifestation of what people think of his kind and is reinforcing the racial stereotype of moors. As you dismiss see, black people were perceived as raging monsters that practiced black magic at the time the play was written. Although initially he was nothing like this, Othello slowly becomes this image of the typical moor. Racism towards black people is evidently the predominant example of race in the play. However, it is not the only example.Venetians regarded themselves very exceedingly at the time of the play so a lot any sort of outsider was discriminated against. Michael Cassia is a Florentine and at the time, people from Florence were regarded as academics and scholars. This gives Cassia a reputation as such. Ago says that Cassia neer set a squadron in the field which makes him out to be meek. He also says that Cassia displays absolute prattle without practice meaning that he is all talk without actually acting on his words. The typical stereotype for Florentine at the time was that they were not made for fighting UT for be ing scholars.However, later in the play Cassia goes on to disprove this stereotype when he gets in a inebriated brawl. This display of violence is a contradiction of the Florentine stereotype and makes people see Cassia in a different light for the rest of the play. Women are also frequently discriminated against in the play. There are three female characters in the play and at the end of it all of them have been referred to as a where at least once throughout its course. At the time of the play women were expected to obey and serve their husbands and treat them tit the utmost respect irrespective of how they were treated.Emilie and Desman are both beaten by their several(prenominal) husbands at least once and Bianca is mocked frequently by Cassia. He calls her a poor caitiff and even a monkey. She appears to love him yet he only uses her for his familiar desires. He brags to Ago about how she falls thus about (Caddis) neck and they both laugh at her. Emilie is aware of how women are mistreated and is a womens rightist of sorts amongst the more submissive female characters. She says (men) are all but stomachs and we all but food to eat us angrily and when they are full they eruct us. This shows she is aware of how men used women at that time and how she opposed it. In reality, the women have the ability to mother the men to their knees. Othello spiral into insanity at the thought of Adhesions infidelity is a prime example of this. Although they are mistreated and seen as mere objects by most men they have the potential to manipulate men to cater to their every need. Race is evidently an important theme in Othello. At the time, people tended to be slightly narrow-minded or prejudice towards people whom hey perceived as different.Different races or genders are heavily discriminated against by other races or genders using megascopic metaphors and absurd stereotypes. However, the play seems to contradict these stereotypes. The black character was initially more civil and moral than the others and the women indirectly bring down many of the male characters. It shows how looks can be deceiving and how stereotypes and race can affect our conception of people. Even in todays society this can be seen. Othello is a prime example of how Judging people by their race can be wrong.OthelooRace in Othello Race is one of the most prominent themes in William Shakespearean Othello. The titular character is a black man in a predominantly white society and one of the first black heroes of English literature. At the time the play was written, black people were treated poorly by white people and were referred to as moors as they were considered to be barbaric and brutal Just like the area of the moors in northern England. The main character is one of few exceptions to this as he is a high ranking officer in the Venetian army.However, this does not prevent indirect discrimination Enid his back. The theme of race and racism is displayed using annalistic imagery, allusions to the occult and straight out racist language. It is not only black people discriminated against in the play, women and even different Italian nationalities are discriminated against. At the time of the play this would have been acceptable but in todays society this mind-set is not politically correct. Othello is the plays primary protagonist. However, because he is black he is the subject of a lot of the characters ridicule.At the beginning of the play, Abrogation is angered that his aught, Desman, is about to marry Othello. Interracial marriage would have been frowned upon at the time. Abrogation describes this as too true an evil expressing his anger at it. However the thing that sets Othello apart from the other Moors is his military background. He serves in the Venetian army which makes him superior to other people of his race. His military service leads people to see him as as opposed to other moors. Despite this, he is not spared from the discrimination of other characters.Ago frequently refers to him as black Othello. This singles him out from the others. At that time black would have also been associated with sin and evil, another reason why the moors were looked down upon by others. This imagery of the occult is linked into the context of the play. Abrogation makes references to Othello being involved with black magic many times. He believes that because of his exotic origins, Othello has links to Satan and the dark arts and that he used this magic to win over his daughter. Against all rules of nature and must be driven to find out practices of cunning hell. Abrogation does not like the idea f having mixed-race grandchildren and uses many absurd excuses as to why his daughter fell for Othello. At the time, races such as black people and Jews were accused of working with the devil using black magic. In reality these were Just stories fabricated from rumor and legend to spread fear into people. Othello is even compared to the devil himself numerous times. At one point, Ago says that Desman will soon grow tired of being married to a moor. He says Her eye must be fed and what delight shall she have to look on the devil? He is comparing Othello o the devil himself.He later goes on to say have you not hurt your head? This may initially seem like an innocent comment but he is actually suggesting that Othello has horns beginning to grow from his forehead. As the play progresses, Othello becomes more paranoid and has evil tendencies. The metaphorical horns growing represent his growing internal evil and the stereotype of moors being evil monsters. Othello himself fears that he will succumb to this evil and says a horned mans a monster and a beast. By the end of the play, Othello has almost become the stereotypical or feared by white people.A violent murderer blinded by vengeance and insanity. This demonic imagery can be closely linked to the beastly imagery in the play. Another racial stereotype towards moors was their supposed annalistic tendencies. They were thought to be a beastly race and along with the previous satanic imagery, there is a lot of beastly imagery as well. Early in the play, Ago says to Abrogation that an old black ram is tipping your white ewe. He uses the word black to put emphasis Othello race and provoke Abrogation by telling him that that he andDesman are making the beast with two backs. Ago knows that a black man having sex with his daughter will enrage him so he chooses his words carefully to full fill his motives. Later on Ago describes Othello transition into the stereotypical annalistic moor. He says that he foams at the mouth and by and by breaks out to savage madness. This is almost like a savage animal that foams at the mouth and snarls which represents what Othello has become. Towards the end of the play, Othello beats his chest in a similar fashion to a gorilla.This is a prime example of his ruinations from a noble general to the fear that had been pumped into the white population at the time. He is now the physical manifestation of what people think of his kind and is reinforcing the racial stereotype of moors. As you can see, black people were perceived as barbaric monsters that practiced black magic at the time the play was written. Although initially he was nothing like this, Othello slowly becomes this image of the typical moor. Racism towards black people is evidently the predominant example of race in the play. However, it is not the only example.Venetians regarded themselves very highly at the time of the play so practically any sort of outsider was discriminated against. Michael Cassia is a Florentine and at the time, people from Florence were regarded as academics and scholars. This gives Cassia a reputation as such. Ago says that Cassia never set a squadron in the field which makes him out to be meek. He also says that Cassia displays mere prattle without practice meaning that he is all talk without actually acting on his words. The typical stereotype for Florentine at the time was that they were not made for fighting UT for being scholars.However, later in the play Cassia goes on to disprove this stereotype when he gets in a drunken brawl. This display of violence is a contradiction of the Florentine stereotype and makes people see Cassia in a different light for the rest of the play. Women are also frequently discriminated against in the play. There are three female characters in the play and at the end of it all of them have been referred to as a where at least once throughout its course. At the time of the play women were expected to obey and serve their husbands and treat them tit the utmost respect regardless of how they were treated.Emilie and Desman are both beaten by their respective husbands at least once and Bianca is mocked frequently by Cassia. He calls her a poor caitiff and even a monkey. She appears to love him yet he only uses her for his sexual desires. He brags to Ago about how sh e falls thus about (Caddis) neck and they both laugh at her. Emilie is aware of how women are mistreated and is a feminist of sorts amongst the more submissive female characters. She says (men) are all but stomachs and we all but food to eat us angrily and when they are full they belch us. This shows she is aware of how men used women at that time and how she opposed it. In reality, the women have the ability to bring the men to their knees. Othello spiral into insanity at the thought of Adhesions infidelity is a prime example of this. Although they are mistreated and seen as mere objects by most men they have the potential to manipulate men to cater to their every need. Race is evidently an important theme in Othello. At the time, people tended to be slightly narrow-minded or prejudice towards people whom hey perceived as different.Different races or genders are heavily discriminated against by other races or genders using crude metaphors and absurd stereotypes. However, the play s eems to contradict these stereotypes. The black character was initially more civil and moral than the others and the women indirectly bring down many of the male characters. It shows how looks can be deceiving and how stereotypes and race can affect our Judgment of people. Even in todays society this can be seen. Othello is a prime example of how Judging people by their race can be wrong.

How Bp Failed at Crisis Communication

How BP failed at crisis conference British Petroleum (BP) suffered a large-scale public relations and crisis communication disaster, when an crude vegetable oil-drilling rig calamity on twentieth April 2010 incurred a spillage of several million gallons of crude oil into the Gulf of Mexico. This catastrophic spill has been regarded as one of the al virtually severe milieual re sport recorded in the U. S. history, causing public animosity and frustration, substantially because of inappropriate BP? s crisis communication plan (Tangley, 2010).The oil spill contaminated local environment and coastline of U. S. states Louisiana and Mississippi. Consequences were severe as the spill crippled heretofore developed Gulf Coast fishing industry for a couple of years. On planetary scene, it has led to a continued discussion on the safety measures of offshore drilling (Tangley, 2010). On the top of that, BP has been forced to continuously invest into improving of their delineation in med ia and on social networking sites, trying to eliminate as much negative PR campaign as they possibly could (McClam, & Weber, 2010).BP reacted promptly in their statements, however, without emphasise the compassion for those who were harmed and by appearing to be insufficiently determined to clean up the environmental disaster. The political party should not aim been over-optimistic well-nigh the scale of the oil spill. On the other hand, BP should have stepped up their social networking communication and assessment of the right spokesperson to a unique situation. Although that crisis scenario is a unique event that is delicate to predict, it is definitely not unexpected, considering what business BP operates in.By the year of 2015, 83 percent of companies testament face a crisis that will negatively impact their share price by 20 to 30 percent, according to Oxford-Metrica study. This is more than likely to happen to oil producing companies, as they are considered to be operati ng in a one of the most dangerous industries. Facing such a deep company crisis is not only about ways of how to minimize negative exposure in the crush however, it is also about reducing the environmental damage in the first place.Company has to confront the situation without any futile delays and send a clear pass on to the public in its determination to manage the situation as best as possible. Definitely not by holding out on facts and cut through general public, as BP did (Oxford Metrica, 2011). For example, the officers from BP said that the explosion of Deepwater eyeshot drilling at Macondo oil field caused an oil spill of about 2. 7 million barrels. In contrary, the US governments estimate of 4. 9 million barrels spilt into the sea almost doubles BP? s assumption (Oxford Metrica, 2011). There were several companies affect in the Deepwater Horizon shot.The oil rig was not owned by BP, unless a contracting company Transocean. The Macondo oil well was owned partly by BP (65%), Anadarko Petroleum (25%) and Mitsui (10%). The defect of a blowout preventer was supplied by Cameron International (Oxford Metrica, 2011). Finally, just before the accident, Halliburton fitted the cement detonating device intended to seal the well. The number of players have-to doe with has given rise to shifting of blame says the Oxford Metrica study. BP used this opportunity and tried to avoid the spotlight by accusing their contractors and suppliers of being responsible for a Deepwater Horizon accident.George Santayana, a Spanish philosopher, said Those who cannot remember the past are condemned to repeat it. BP? s failure is a perfect example of this dateless quote. As the Exxon Valdez accident badly spoiled the view of general public on oil industry and this case has shown serious under reactions of both Exxon and American government, BP should have devised a risk mitigation plan with various safety features, assuring that similar ecological disaster of these proporti ons will not happen again.Instead, the company has exchanged a following of a strict safety precautions and minimizing overall safety risk for being a risk-seeking company that is pushing to minimize costs and maximize profit. This accident has proven that the industry has lost a focus on prevention and their control mechanisms could not keep up up with the newly acquired technologies in offshore geographic expedition and production. Additionally, the company deliberately overlooked all warning signs that have been present.This game was not worth it, as BP has taken a significant financial hit. Their course price fell by more than 40% in one week after Deepwater Horizon explosion as it proves Figure 1 which compares a percentage change of stock prices of BP, Transocean, Cameron International and Halliburton early before and after the explosion of Deepwater Horizon. The peak loss of 46% in June 25 resulted into a $95 billion loss in market value capitalization of British Petroleum . Additionally, BP was forced to reserve $39. 9 billion in order to eliminate he consequences of oil spill also pay $20 billion as a compensation for people directly affected by the spillage $10. 8 billion as an expense for companies that capped and sealed the oil well and consequent killing operations and next $9. 1 billion on supernumerary fees, penalties and fines (Oxford Metrica, 2011). This giving a total of $79. 8 billion entailed a significant decrease in net income for consequent 5 years to come. Figure 1 Comparison of stock prices of companies involved in Deepwater Horizon explosion pic Source Oxford Metrica, 2011.By going back to the PR campaign that has been launched straight after the oil spill, BP has through a very good job when they covered most of the negative publicity. BP? s webpage in variationed the general public about the will and devotion of the company and how hard they are trying to minimize the environmental damage or help the people affected while not me ntioning a word about the fact that BP takes responsibility for the disaster. Their Facebook account informed the subscribers how the company focuses on using the latest technology available in order to stop the spreading of oil spill.To this moment, BP got a lot of things correctly. Nevertheless, it is not an immediate action which caused the negative exposure on media throughout the world. Tony Hayward, the CEO of BP, was actively engaged in the PR campaign, was draw to provide interviews to media and was willing to pay all the penalties and fines to the US government. However, Oxford Metrica review claims that a string of clumsy comments and cultural misunderstandings, combined with a seeming inability to cap the well, dominated the media and, understandably, fear and anger took hold (Oxford Metrica, 2011).Despite the fact that BP is a huge global organization, we can observe that both of their public relations staff and higher(prenominal) management structures clearly did not handle the Deepwater Horizon disaster appropriately, at least from a public relations and goodwill point of view. Taken a closer look at what makes a global company with size of BP at least neutral in terms of a general interview perception, using common sense would inevitably lead unbiased observer to identify several key parts. Being as honest to public as possible, quick reaction time, correct usage of social networks and media exposure of the right representatives would most ikely be among them. However, BP undergoing their biggest crisis, not only from the technical point of view and the real damage inflicted on the environment, but mostly image-wise, failed significantly at reacting accordingly given the fact that the BP case is publicly cognise as being the biggest PR failure of the recent history. As mentioned before, being sincere about the huge environment tragedy, that was caused by a company, even if indirectly, is something what public audience would certainly expect. It is manifestly a bad idea to try to make it appear less serious than the situation is in reality, especially when media close to the world are add-in photos and airing images of an oil rig in flames and spilling thousands of gallons of oil into its surroundings. Mr. Thoma J. circle, journalist from the magazine Rock Products has made a very good point on this matter, noting that BPs CEO Tony Hayward reportedly said that the Gulf of Mexico is a big ocean and compared the add up of oil pouring into it as tiny and insignificant.However, Roach claimed that such a statement is dismissive and that it pictures environmentalists and all the people in those industries devastated by the disaster as crybabies. Moreover, instead of placating them, it challenged them to come back strengthened with better evidence, more arguments and intensity. He also concluded that such a public relations strategy is only baiting the enemies (Roach, 2010). In simplicity, if Hayward would say something mo re sincere and genuinely true, BP could have looked better and avoided more negative publicity not only for the disaster itself, but also for their way of handling it.Even though delivering the information is the most important part of the whole public relations process, one may argue that delivering it too late or in a bad form is as much important. Frederick E. Allen, former CEO of Jacobs Suchard, has made a good point on this matter using the BP? s public relations bodges as an example, mentioning that he would expect hundreds of press release updates from BP Global on Facebook, however during the tough times, BPs PR section has issued only about hundred of them. On top of that, only few of them had something to do with the spill and its aftermath (Allen, 2012).To improve this part of the strategy, BP clearly needed to utilize all of their resources, including their own web page, to its fullest potential and in appropriate time. What BP shown during their crisis and also after wards, was clearly a lack of competent people responsible for writing short memos and messages on one of their main communication channels their website. On the other hand, even when the PR department is doing a tremendous job on social networks, it does not necessarily mean that it will have actual impact.This is caused by the way how social networks are used by the audience. Basically, company needs a massive amount of followers on given social network prior to the actual case, so they can immediately use it to reach their target audience with tweets or updates. So in spite of BP had a capable social network manager who succeeded in posting a lot of material, they did not really matter too much as BP lacked followers, as their staff werent active on this matter before it became a really needed tool in times of crisis (Allen, 2012).As mentioned earlier, significant blunder of the company in PR area was a wrong choice of a spokesperson. A lot of critique went on Mr. Haywards head. Thomas Roach has described BPs CEO as blunt-speaking, hard-edged and criticized BP for using him also as achief spokersperson for the company, mentioning that American industry already learned alesson from Japanese competitors in the 1980s, specifically, that the person who is the best engineer does not necessarily make the best manager.Tony Hayward was thus abad hire for BP, as he was not aoutstanding leader with appropriate communication skills (Roach, 2010). Maybe BP wanted to look like they stood behind their CEO, thus even after his publicly known and very unfortunate quotes, they did not want to take him down and replace him by someone with better set of communication skills. However, Mr. Hayward has most likely through more damage with his inappropriate appearances than it helped BP to look like they are maintaining their integrity.Despite the immediate PR reaction after April 2010, the company seemed to be unable to appreciate the cultural context, since BP did not speak th e language which the American public wanted to hear. BP did not appreciate the political context as well and at that time, they heavily damaged the lingering relationship with US government as exclusive emitter of oil-drilling permits for locations rich on oil. To conclude the case, it can be claimed that BP has run their technical operations during the crisis bad, but their immediate PR reaction was even worse.Moreover, BP? s public relations department was over-optimistic and endlessly reassured the general public by optimistic assessments that the amount of spillage is relatively tiny and the situation will be dealt with soon (Roach, 2010). Additionally, the company should have been more compassionate to the victims of the oil rig explosion and to those who were harmed by the latter oil spill. However, this case can be seen as a valuable lesson for not only petrochemical industry, but the whole multinational companies segment of the businesses around the world.Lessons that BP di d not learn from the Exxon Valdez case years ago will hopefully be learned by other companies from BPs case. On the other hand, this environmental disaster has happened during the Information era, when everything is immediately spread worldwide and when one has to respond to the audience as quickly as humanly possible. Thus, it cannot be isolated in a time period of a year 2010, but it must be viewed as a continuous process. Even after all cleaning work will be done, there still will be a future aspect of the case, as general public will keep demanding a preemptive measures by BP.This will create another playfield where BP can work on their public relations and slowly present itself as they have learned their lessons and from now on, BP will become a whole new company with a new approach to safety and crisis management. This actually seems to be the case, as articles in 2011 and further does not generally mention BP in such a bad light as they were doing previously, which can be acc ounted to applying new PR strategies.Specifically, we can see a good presentation of BP in a NY Times article from the middle of 2011 written by Julia Werdigier, author of more than a thousand articles for NY Times. In the article, BP is given a credit for announcing the new, safer, deep-water drilling standards of BP together with a more general safety measures (Werdigier, 2011). With articles like this, BP is starting to turn their image around. But in the end, only time will reveal if the PR department of one of the biggest multinational companies will learn their lesson.References Allen, F. (2012). The Gulf declivity BP Still Doesnt Get It. Retrieved October 22, 2012, from http//www. forbes. com/sites/frederickallen/2012/04/20/the-gulf-spill-bp-still-doesnt-get-it/ McClam, E. , & Weber H. R. (2010). BPs failures made worse by PR mistakes. Retreived October 30, 2012 from website http//www. msnbc. msn. com/id/37647218/ns/business-world_business/t/bps-failures-made-worse-pr-mistak es/ Oxford Metrica. (2011). Reputation Review 2011 Report. Retrieved from October 30, 2012, from website http//www. oxfordmetrica. om/public/CMS/Files/825/Aon_Oxford% 20Metrica%20Reputation%20Review_2011. pdf Roach, T. (2010). BPs PR Lessons. Retrieved October 22, 2012, from http//www. rockproducts. com/index. php/key-issues/community-relations/9719-bps-pr-lessons. hypertext markup language Tangley, L. (2010). Bird Habibats Threatened by Oil Spill. Retrieved October 26, 2012, from website http//www. nwf. org/News-and Magazines/NationalWildlife/Birds/ Archives/2010/Oil-Spill-Birds. aspx Werdigier, J. (2011). BP to Tighten Deep-Sea Drilling Practices as It Tries to Rebound. Retrieved October 23 from LexisNexis Academic database.

Childhood Essay

Though many an(prenominal) are of the view that childhood is the happiest time of a persons life I do non view we can generalize it is so. Of cause childhood is a very enjoyable phase in a mans life which is free from many responsibilities and challenges of the adulthood. However I believe there are several conditions that need to be satisfied for a happy childhood. First and foremost, a child should gift loving and caring parents who could generate physical, emotional, social and intellectual needs of their child. How many children have such parents today? in that respect are thousands of children raised by further homes or orphanages.Most of these children have never experienced the love of their mothers or fathers. In fact many a them even do not agnize who their parents are. These children are often take from many privileges and rights of a normal child. We could also see that the numbers of single parents are ever increasing due to respective(a) socio economic reasons. It is a known fact that single parents have to struggle hard to raise their children without the help of their partner and in most cases they fail to provide necessary requirements of their children, especially with respect to emotional factors.The security of the child is another important factor that decides whether the childhood is a happy one or not. In my country there was a civil struggle which spanned for thirty years and fortunately became to an end in the last year. The children who were born during these thirty years of war were raised under its dark shadows. In most families, the fathers had to join the army to fight against the terrorists. Many did not return home leaving endless problems for their families.There were frequent bomb blasts directed on civilians by the terrorists and in many instances children were victims. Also the children in the areas under terrorist control were abducted by the terrorists to strengthen their carders. These children were completely de prived from all their rights as children. They were neither allowed to be with their loved ones nor to attend school. Instead they were given a gun and trained to fire at the enemy. They were taught to hate not to love. How can we say that the childhood is the happiest time for such children?

Loneliness in Of Mice and Men Essay

Explore the issues connected with loneliness in John Steinbecks Of Mice and Men.Loneliness is examined carefully in Of Mice and Men. In the world of itinerant ranch-hands, loneliness is an inescapable part of life and Steinbeck records this through the plot and characters in his novel. Being lonely is the lack of an stimulated, mutual bond, which leads the characters to lose a sense of self-worth and dignity. This strain explores what Steinbeck discusses about loneliness in Of Mice and Men and how he uses the characters of Candy, Crooks, George, Lennie and Curleys wife to express these views.George and Lennie are the most interesting starting point for such an geographic expedition since they are the only two characters in the novel who are defined by their companionship rather than loneliness. George proclaims proudly to Lennie in the early pages of the novel, that itinerant ranch-hands, characteristic of the economic Depression in the USA in the 1930s, are the loneliest guys i n the world but with us them it aint like that. Both George and Lennie fare that their experience gives them a future and gives their life purpose and significance.They want to own a farm where they can live off the fatta the lan and rear animals where their feeling of self-worth impart not stem from gambling and prostitutes, but from their camaraderie-their importance to each other. On the other hand, other wandering dallyers got no family and they dont belong no ass. George and Lennie know that their companionship sets them apart-it makes them dignified enough to endure a dream and think about putting down roots, a dream that most ranch-hands would have had at the time, but would never achieve. Other ranch-hands remained as islands, their lives cut off from anybody elses.The fact that the bond between George and Lennie would have been rare-it is the only instance of true friendly relationship between men in the novel-shows that at the time of the Great Depression, every man was for himself. Indeed, a few characters are suspicious of their friendship, thinking it financially exploitive You takin his pay away from him? Well, I never seen a guy take so a lot trouble for another guy. The only reason their friendship exists is because Lennie is so simple his vulnerability and dependence on George make him loyal and trustworthy, unlike any other ranch-hand. Although George says, When I think of the swell time I could have without you, I go nuts, he knows that Lennies presence makes him feel more important and confident than an average itinerant worker like him would normally-being in charge with Lennie makes him feel in charge of his life.Tragically, however, by the end of the novel this is what George becomes-an average itinerant worker he has to kill Lennie and after losing the only emotional human connection he had, Georges dream and dignity are both destroyed He usta like to hear about it so much I got to thinking maybe we would be able to have the fa rm. The fact remains that such an honest friendship has a flawed foundation-Lennies mental debility, although reservation a friendship possible, also makes him too vulnerable to make prudent decisions. Loneliness is thus inevitable for George and all his fellow wanderers.In many ways, George and Lennies relationship is mirrored by that between Candy and his dog. Again, Candy is able to gain true loyalty and trust only from a dog-a one-dimensional, vulnerable being. When the insensitive Carlson asks, He aint no good to you Whynt you shoot him Candy? the only answer Candy can give away is that he had him so long. Over the years, Candy has developed a special bond of care, as opposed to simple utility, with his dog. To Carlson, who can only sympathise the value of a person in terms of their practical usefulness, due to his experience of the Great Depression, this bond is meaningless.After his dog is shot, Candy is reduced to a useless old cripple, also encapsulated in solitude. Th e dogs companionship had allowed Candy to cherish his past and be hopeful for his future, but now he has nothing to look forward to When they can me here I wisht somebodyd shoot me I wont have no place to go an I cant get no more jobs. The dream farm tempts Candy, too, because he feels that owning a place will prevent him from adequate a lonely monument for passing ranch-hands to observe. His desperation for the farm is so intense that even after Lennies death he hopes George may work towards it, but to no avail-Candy too is destined to be alone, unknown and uncared for once he can no longer serve a practical purpose.

Marketing Plan Dutch Lady Milk Industries Essay

Dutch Lady Milk Industries Berhad (DLMI) is a leader in the quality strike offed dairy farm business in Malaysia. It was incorporated in 1963, and was the first draw company in Malaysia to be listed on Bursa Malaysia, the local anesthetic anaesthetic Stock Exchange in 1968. Its holding company is kinglike FrieslandCampina, a Dutch multinational corporation and one of the largest milk companies in the world. Permodalan Nasional Berhad is the second largest sh beholder in the Company.Corporate VisionTo spread the goodness of milk to everyone.Corporate MissionTo compel value for our owners, in short and long term, by means of profitable dairy activities. To develop, produce and market a kind range of reliable, natural and nutritious dairy point of intersections that contribute to well-being and vitality of life. To recognize that know-how, quality, dedication and leadership of our employees atomic number 18 the most crucial assets to achieve our tushs. For generations, Dutch Lady Milk Industries principal business is to supply quality dairy and infant nutrition fruits to the nation. Today Dutch Lady ranks among the top three dairy producers in Malaysia. Generations of Malaysians have grown up on Dutch Lady dairy products. While Dutch Lady first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries extensive product range now spans from infant formula and growing up milk to payoff juice and yoghurt snacks.Every product innovation that rapidly develops infant and child formula range is backed by extensive research twain locally and internationally. DLMI is the largest purchaser of local fresh milk from the Veterinary Services Department. It also supports local industries by using a substantial amount of local ingredients such as palm oil and sugar in its products. The quality of the Companys products is paramount. Quality Control and Quality Assurance are bloom of youth considerations. In line with this, the Com pany has continually been accredited with ISO 9001 certification since 1995. Strong emphasis is also placed on food safety with the implementation of HACCP (Hazard analytic thinking Critical Control Point) System to cover all its inventionts. Since it commenced manufacturing in 1963, DLMI has steadily expanded its operations in Malaysia. Its chilled plant is one ofthe most modern in southeastern East Asia. SECTION 2.0 BUSINESS OVERVIEW finger 1 Total market for Chilled Business 2Source DLMI (2009)As cross-filen in Figure 1, the total chilled (total of have yoghurt, yoghurt drink and cultured milk) market is consistently growing but at a very slow rate. Therefore, Dutch Lady is hoping to play a role in growing this niche market where most players neglect. From a recent study done by a third party, consumers nowadays are vey health conscious and are ready to take up anything that could help benefit their health. This is especially helpful with the females growing interest in gett ing trim through exercise or daily intake of nutritious yoghurt. Figure 2 Chilled Business Volume Percentage Share by Players 3 Source ACNielsen Malaysia (2009)DLMI is before long at third position in terms of percentage volume share for chilled business in comparison to Msia Milk, the market leader and nuzzle at second. This is due to DLMIs restrain chilled product line. MSia Milk, though still provides Fresh and Low Fat Milk, their best seller are the 2 Litres package size and indeed, in terms of volume and value they are still the market leader. near on the other hand spells a wider chilled product line by offering yoghurt, yoghurt drinks and cultured milk. These are the plausible reasons for DLMI inability to capture a larger market size because it neither produces 2 Litre package size milk not does it offers cultured milk as part of its chilled product line. Currently, the market is desperate for some product lighting and flavours. This could provide DLMI the opportuni ty to capture the market through target groups and segmentation of the market which will be discussed later in the other sections.Moreover, by pile up enough information of the potential areas, DLMI could use the merchandise mix to help boost their sales and have a larger consumer base for the chilled market. In regularise to gel all these ideas into possible actions, the author would like to propose a bold move into introducing the Tropi washstanda looking at for all range and pack size for twain(prenominal) yoghurt and drinking yoghurt. This Tropicana flavor will definitely draw attention and create a saucily group of consumers. Plus no other challenger products have come out with such thrilling flavor, therefore these would definitely draw to those whomare bored of the old traditional flavours and are looking for youthful range of stimulation for their taste buds.SECTION 3.0 TARGET MARKETFigure 3 Sales Review for Chilled Product by Chain 4Source BW (2009)As depict in Fig ure 3, Giant chain supermarket is the one with the higher(prenominal)est sales value growth for chilled business and Tesco at second place. Hence, DLMI could target the consumers from both these chains as the prune that can be seen here is that consumers prefer to purchase chilled products at chain supermarkets with warehouse concept. Giant and Tesco are typically a supermarket that builds on purchasing at bulk to keep the selling price as low as possible to attract consumers that are looking for supplies at below average market price. Consumers that purchase at Tesco and Giant are generally from the middle income group and form the Malay ethnic group as the main followed by Chinese ethnic as shown in Figure 4. For that reason, we could factor in these as part of the target group for the saucy Tropicana flavor. Figure 4 Sales Review for Chilled Product by Chain 5Source Dunnhumby (2009)Presently, DLMI demarcation of area is by Central (Seremban, Pahang, Klang, Kajang, Petaling Jay a) East Coast (Kota Bahru, Kuantan) North (Perak, Penang, Kedah, Perlis) South (Melaka, Batu Pahat, Johor Bahru) Sabah and Sarawak. And as shown in Figure 5, the AMS for Central seems to be the most promising area of development followed by South and then North. Therefore, it is safe to conclude that consumers at to a greater extent developed areas are more particular towards living a levelheaded lifestyle. Figure 5 Average Monthly Sales of Chilled Business by Area 6 Source BW (2009)Therefore, the target market that DLMI is looking at to grow their chilled market share is through three divers(prenominal) target groups set income group which frequent hypermarkets or supermarkets at central, south and north region with basket size of about RM35 to RM40 per visit Teenagers age 35 and below whom are at the launch of their career and tends to emphazise slimming and natural beauty Adults age 35 and above whom are more health concious towards living a longer healthy life. Since yoghurts and yoghurtdrinks are classified as convenience products as it is bought frequently and immediately at reasonably low price with many point of sales, it is therefore considered a potential market which DLMI would like to nurture in hope that they could construct a loyal customer base as a curriculum for future consumers while at the same time educating these consumers about the importance of eating and chiping healthy. The Tropicana flavour would be able to cater to these group of health concious consumers because it is sizeable in nutrients from all the mix tropical fruits.SECTION 4.0 LONG TERM AND SHORT TERM GOALSSHORT TERMChilled products are very dependent on forward motions, therefore for the short term goal, DLMI hope to successfully execute all promotional materials planned throughout the year as depicted in Table 2. The selections of the promotion are during festive seasons where consumers are more likely to spend more. The author is hoping to be a trend setter using t hese promotion plans by promote consumers to purchase more yoghurt drinks and yoghurt as a festive item instead of just a convenience product. That is the very reason why most of the promotions for the chilled products are conducted during festive seasons and national fairs. Table 2 Promotion Plan for Chilled Products 7Source DLMI (2009)LONG TERMIn the long term however, DLMI is hoping to be able to strengthen the position further if the initial establishment succeed. These are the few long term actions that DLMI could consider Focus on draw outlets with key SKUsListing of only the top flavoursOperation support from chain supermarket to build business further Conduct cross promo with any value added product arrest additional space for greater visibilityImplementation of segmentation according to agreed planogram Implement trade schemes to drive distributionMount activities to convert adversary usersPromotional activities to reward loyal usersInduce trial through giving out free s ample pack size.These long term plan are also meant to be continuously conducted throughout each year to secure the share of business in the chilled market. SECTION 5.0 MARKETING STRATEGIESFigure 6 selling Above The Line 360 Activation 8Source DLMI (2009)DLMI 360 activation plan is one form of marketing scheme to create brand awareness and ideally brand preference among existing consumers and possibly new users who will prefer a new sort of exciting taste. The awareness campaign will touch on all forms of media from online advertising to advertising on the shelf itself to news and ads.ADVERTISINGDLMI will roll out a coordinated advertising campaign to show the following points Dutch Lady yoghurt is getting better, with a new and refurbished new tropical flavor. DLMI could consider using print and broadcast ads in women-oriented mediums several(prenominal) weeks before the new introduction of products to inform people of how healthy is Dutch Ladys yoghurt and changing to meet thei r needs. Billboards, television, radio, and display signs will be primary vehicles for this. About two weeks before introduction, our ads will change from stressing our company image to stressing product line imaging. DLMI will also run specific ads the Tropical flavor product stressing its benefits to the consumers. This specific part of the campaign will primarily use magazines, radio, and other mediums targeted at the under 25 aged crowd. After product introduction, will run advertising to persuade and remind consumers of our new products. There will be a customized advertisement of the video which shows the new Tropical flavor with a silent background to serve the product tagline.PUBLIC RELATIONSDLMI will pursue the following public relations oriented programs DLMI will institutionalise together a press kit showing LOreals commitment to grow and serve the Dutch market. We will include key facts including our additions to the avocation rolls and charitable contributions. We wil l look to host and/or grass events that appeal to our target markets. For our more mature audience with increased dispensable income, we will sponsor a Women in Business seminar. Women in key roles as models or local actresses can be presenters. For those women at home, we will look into sponsoring events that will appeal more to them something along the lines of a home and/or garden show and conventional housewives will be chosen as the product ambassador. We also are excited about creating Health Shows geared towards the younger and first time consumers. The Shows will focussing on education of terms, etc. and actual hands-on training. They can be arranged on a small scale, e.g. a booth at a mall, to a larger event at a local hall with many booths. We will donate a portion of sales of the new Tropical flavour towards slimming research. This will be displayed on all advertisements associated with the new flavour product.PRODUCT TAGLINETHE TROPICAL SILENCE THAT BRINGS HARMONY TO Y OUR HEALTH PRODUCT VIDEO* Please refer to attached flash video*SECTION 6.0 built in bed ANALYSES gargantuan S.W.O.T. ANALYSESGIANTCUSTOMER GIANTSTRENGTHSWEAKNESSCHANELHypermarketWide distribution network with high number of barge ins. (Total 110 outlets, EM 10 outlets and PM 91 outlets) Giant operation team welcome in- instal approaches on tactical promotions (priority accustomed to top suppliers) interpose layout with event area for in-store activitiesSpace allocation for activities at Kids Playground.Issues at HQ-No yearly promotion calendar to be furnished to suppliers for promotion planning. No full control over space allocation at store level for promotions Scan sales data provided to Category Captain limited to 7 Hypermarkets. No standard concept for HS display at CS/Supermarkets due to no plan-o-gram design for these channels. Plan-o-gram of stores is sometimes invited by competitorIssues at DC-No system to measure on-time delivery to stores.Weakness of delivery window to stores (too big gap from date of orders receipt to delivery that cause stock issues at store level. Capacity issue to manage high stock weight/turnover.Issues at Store Level-Some of the store buyers are lack of soul of internal SOP and not discipline in ordering - lead to replenishment issues at store level. Service problems of Chilled vendors to supermarkets/CSSupermarketCold StorageGIANTCUSTOMER GIANTOPPORTUNITIESTHREATSCHANELHypermarketsLow store productivity due to issues at DC and store level.Store amplification (5 hypermarkets & 10 supermarkets)Joint forecast with Giant in order to have smooth pipeline to stores and modify forecast accuracy. Nestle is given priority by DC on storage anddelivery to outlets (due to top-to-top agreement on sales target and incentives). Consistency in stock deliveries of competitors that helped their A&V at store level and promotion execution.SupermarketSOS improvement by initiating plan-o-gram for CS/ Supermarkets and influence store buye rs to allocate more SOS to DL products. Customised promotion for Supermarkets/CS that has different shopper profile.Cold StorageGIANTDLMI IN CUSTOMER (GIANT)DLMI VS COMPETITIONSTRENGTHWEAKNESSOPPORTUNITIESTHREATSCATEGORIESChilledWe are No. 3 suppliers in Chilled category after Cotra and F&N. Strong brand equity.We are lack of focus in Chilled compared to Ambient and no creativity in promotion activity. Our facing is less prominent compared to competitors.According to Giant CM, shopper behaviour is trending towards bulk purchase in chilled category. Customized promotion in Giant to associate DLMI image of dairy expert Competitors (Cotra and Nestle) are dominant in this category. RTEWe are No. 2 supplier in this category after Nestle.We are offered lower margin to Giant compared to other suppliers. Multipack promotion (Buy 4 at RMxx) to encourage bulk purchase. Mini road show for LF RTE and DKY in order to bring new excitement to shoppers. Stiff competition from Nestle-60% contributio n to total salesDeep pocket and fight down fast to competition.Category captain.Dominant SOS at store level.Shine DKYContinual innovation from DLMI who has strong market share in DKY segment. Creative to bring new things to shoppers,Lack of communication for benefits of green tea extract to the shoppers although its one of the key selling points. Based on TNS research, we are strong in sell chain with high % of Chinese compared to those with high % of Malay (i.e. Giant). Lack of margin to retailer (as above for RTE).Communication of product benefits via sampling at selected stores. Giant has the in effect(p) shopper profile for SHINE to build a bigger consumer base. Promotion differentiation (i.e. TP FOC premium) to target Giants shoppers (Based on TNS research, promotion with premium giveaway is turn out effective in this category). Customized promotion for CS that captured the target shoppers. Explore TP/Triple packs promo to increase volume.Road show to create awareness and e nhance communication to the target shoppers.TESCO S.W.O.T. ANALYSESTESCOCUSTOMER TESCOSTRENGTHWEAKNESSOPPORTUNITIESTHREATSCHANELHypermarketTesco is well-positioned for further growth to be No. 1 retailer Limited products range offer to customers as Tescos selection on high quality products, good turnover brands and high profit margin. Strong expansion with 10 outlets opening (5 in Q2-Q3 & 2 in Q4) No full control and influence over space allocation as category captain. efficacy in supply chain management and efficiency. Centralized system in Tesco that facilitates its EDLC operating model whilst building service levels. Tescos regulation leads to inflexibility in execution such as no premium, no cross-category promo etc. With the strength of operating system and supply chain in Tesco to drive efficiency and improve stock turn ratios. Joint forecast is required especially during promotion to maximize the sales opportunity. Tesco is a value-led retailer its pricing policy is to be t he cover price on all comparable products versus the benchmark and to be the best value retailer.Tescos ability to gain customer insight, perform husky customer segmentation and deliver personalized marketing communication from its Club card loyalty Facing difficulties on stocks replenishment to be influenced at store level as store buyers are very dependent on system. The shopper behaviour insight gained from Tescos loyalty card data is currently utilise by Tesco in strategic decision-making, and to drive promotional activity Tesco has developed great expertise in private label development, and enable it to differentiate its offer from its competitors, build brand loyalty, grow margin and demonstrate both price and quality credentials. With the strong operating system and strategy having by Tesco, strong influence power from HQ to store level on execution and operation issue to leads the smooth process Have long term initiatives calendar plan (12 month rolling initiatives calend ar) in order to work closely with Tesco (eg, P&G, Nestle and Dumex) Tesco is growing aggressively to become big player in the retail market and it has market leading position which empowered them to have better negotiation power and demand against suppliers.PRODUCT COMPETITION ANALYSESTypeDLMI Chilled ProductsCompeting ProductsEating yoghourtLow FatNestle Fat Free, Marigold 0% Fat, F&N Alive, Private LabelDrinking YoghurtLow Fat & SHINENestle Bliss, Sunglo Lassi, Private LabelSECTION 7.0 ACTION PLAN / IMPLEMENTATIONObjectiveTo be the strong No 2 position in the chilled marketSelected strategyTo focus on major promotion with 3 major fair and to participate in milk campaign ActionWhoBy WhenResourcesMeasuresTo maintain at least 3 times promotionKAM & TMMac, July & NovMktgIncremental of 80% 90%To participate in 3 major fair & Milk For look campaignKAM & TMJunMktgAnniversary & Milk For Life Campaign. Promotion generates about 200-400% growth, approx RM 700k To explore carton salesKAMQ uarterlyTM & MktgEspecially on RTE and DKYTo create customized packKAMJunTM & MktgEspecially on RTE and DKYSECTION 8.0 CONCLUSIONSTo conclude, even though chilled category is still at its infancy stage, the potential to grow is there. More and more Malaysians are becoming more health conscious and they are constantly looking for new exciting reasons for them to continue staying healthy. Other than that, Malaysians also tend to only buy chilled products only during promotions periods or when and as needed. Therefore such a mindset should be change and Dutch Lady should be a trend setter for such changes to happen. The proposed of this new flavor is also an opportunity for DLMI to open a new window to educate the consumers that besides exercising, the only way to stay healthy is to eat and drink healthy too. The author would again reiterate that all data provided are drilled solely by the author alone. The sources of the data taken are from the programmes and third party software that capture real life scan sales data and consumer off take.Read more http//www.ukessays.com/essays/marketing/marketing-plan-dutch-lady-milk-industries-marketing-essay.phpixzz37v6oAx4k

18th Century English Poetry Essay

ordinal century poetry consisted of several types of writings including ode, elegy, epistle, verse tale, hymn, song ballad and epigram. This period is frowned upon by critics who comp atomic number 18 the context of this era to that of another. They claim Eighteenth century poetry is considered frivolous because often times the content lacked a true essence that poetry upheld for more centuries. Perhaps this is true, for the times of this period were changing and people were facing greater hardships in their occasional lives.Melancholy plagued those who were greatly concerned with social ills which may explain the presence of abstract and satiric themes that were to a great extent prevalent. Perspectives evolved from the Renaissance period into Neoclassicism where individuals became secondary and a greater emphasis on the straight forward mechanism of poetry existed ( Rowles). Although there were many artist noted among this genre of poetry, William Blake established himself as a straightforward yet dramatic writer who used irony, nave subjects, and traditional ballad structure to baffle the many readers to come( Norton p. 2264).William Blake wrote The Chimney S cry outer of Songs of Innocence in 1789. This poem is about young children who whose families were unable to tending for them financially, thence sent to work in English mines during the eighteenth century. These boys were often sold to master sweepers and in persuade were treated inhumanely ( Arp and Johnson p.117).Blake took this harsh treatment of human life to reveal serous social review of his European society. Their heads were shaved bare to prevent black soot from soiling their hair and often suffered from austere diseases. Now, one can understand why Blakes work was frowned upon by aristocracies and often viewed as amok as he strongly disapproved and openly dissented the social welfare programs in his country (Norton p.2268). There is no identifiable audience except for those that hear the third line of the first stanza, weep weep weep weep in the streets of England. This is interpreted as a childs attempt to sing get behind Sweep, which was the chimney sweepers street cry.There are two ideas which evolve passim the Chimney Sweeper. Depending on ones outlook, the first initiative is that Blake is stating no matter how injurious life becomes, no matter how bad the church (government/law) is one will be with God after death. Sadly children are celebrating the morality of this concept. The idea is if these children continue to work hard, eventually life will restart in the peaceful heavens. This is revealed through a dream the little boy had when, an Angel who had a silvern keyopened the coffins and set them all free. The last stanza completes this thought by stating, Though the morning was cold, tom turkey was happy and warm, so if all do their duty they need not fear harm. The other possibility is a negative-toned belief that children are conned into acc epting their lives as slaves for adults. Either way, these boys are mocked by their nave raises (Arp 117).Blakes use of dramatic irony is shining bright as he deliberately creates a chirpy sound for six stanzas while simultaneously developing a drastically different meaning. Ironically, this poem shows that children succumb to a positive perspective on life and do not fear death for they are too young to understand the realm of the situation.In the first two lines, Blake gives us an image of a child in a state of agony or even in a state of corruption as he is left all alone with no parents. However, after a wickedness full of merry dreams the boy wakes up feeling happy and warm. This leads the reader to believe life continues with no worries instead of completing the story with a boy whose future is bleak and laborious. Perhaps, although I doubt, Blake would desire the reader to believe that anyone has the ability to be content with a depleted life so long as his/her dreams fulf ill that empty space.Blake uses the image of two colors to represent the simplicity of this picture. The color black which holds real importance as it is used to represent death and corruption. Black is the color of the boys coffins in the little boys dream. The color black is also referenced to the soot which is filth that covers the boys as they perform their daily chores. On the opposite end of the spectrum, the color dust coat represents purity and angelic-like spirit. The eighth line, gobblers hair is white before his head is shaved. At this point, Tom is compared to feeble lamb, a sign of the ultimate sacrificial animal, as he cries when his head becomes bare. And similar to biblical stories, Tom is naked and white when the angels carry him off to heaven where God will be his father. Blake creates an allusion by giving the reader a peace of mind while using God as a symbol for safety and care (Norton p. 2268).There is no discernible meter for the poem, the beats jump anywh ere from eight to twelve, with no repeat or pattern found. The Chimney Sweeper tone sounds very much like a babys room rhyme. Similar to Rock-A-Bye-Baby, the sounds are sweet an innocent, entirely if you read the speech, when the bow break, the cradle will fall the words are quite disturbing. Like the dramatic irony established in this poem, tone presents itself as two-dimensional, sound soft but actually disheartening.Williams Blake writes an excellent poem in my opinion he used basis and ideas that we have studied in this course such as irony, symbolism and allusion. Although his language is simple sort of than manipulating complicated words that Shakespeare prefers, I find his style easier to evaluate. Please do not get the vilify idea, by easy I mean a better understanding. Old world writers are fascinating, but often times are too difficult to comprehend, much less interpret. Not only did I learn about 18th century poetry, I also gained knowledge of Europe social ills of the time.Woks CitedArp, Thomas, and Greg Johnson. give out and Sense An introduction to Poetry. 10th Ed. Heinle & Heinle Boston, MA, 2002Hugo, Howard, and Patricia M. Spacks. Revolution and Romanticism in Europe and America. The Norton Anthology of World Masterpieces. Ed. Maynoard Mack.New York City, NY W.W. Norton & Co. 1997. 2264 & 2268.Rowles, Kelly. Overview of 18th Century Poetry. New Jersey, 2004. Richard Stockton College of New Jersey. Aug. 2004